Tagpreferences

February 1, 2019

One subscription should equal one unsubscription

By laura
2 Min read
5 comments
01February

One of the side effects of using tagged addresses to sign up for things is seeing exactly what companies do with your data once they get it. For instance, 3 years ago I downloaded a white paper or something from an ESP. That white paper was apparently co-branded and the other company got my email address from the ESP. They’re now sending mail to that address. I unsubscribed from the ESP...

December 10, 2013

Unsubscribe preference centers

By laura
1 Min read
1 comment
10December

I unsubscribe from a lot of opt-in lists around this time of year. I’m generally unbothered by a couple emails a week from companies I’ve purchased from in the past. But, a lot of these companies drastically increase their volume mid-November. I may not be averse to 3 emails a week, but that absolutely does not mean I want 2 emails a day. One of those vendors presented me with one of...

February 10, 2012

Rancid Slime and Email Marketing

By steve
2 Min read
2 comments
10February

Despite what some email marketers may tell you there are times when it’s really not appropriate to try and add someones email address to your list. I just opened a pot of yogurt and instead of a smooth, creamy dessert there was a sticky brown slurry dotted with firm white chunks – looking like hot-and-sour soup, and not in a good way. No, this isn’t an email marketing metaphor...

December 1, 2010

Preferences pages

By laura
2 Min read
Add comment
01December

As often as I talk about how badly companies send mail, I think it’s always a good idea to highlight when I find companies doing good things. Today’s example of a company making me happy is Sur la Table. I’ve been on their mailing list for quite a while and do enjoy the offers and information they send. With the advent of the holiday cooking season, though, they’ve...

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