BLOG

Tag: preferences

Unsubscribe preference centers

I unsubscribe from a lot of opt-in lists around this time of year. I’m generally unbothered by a couple emails a week from companies I’ve purchased from in the past. But, a lot of these companies drastically increase their volume mid-November. I may not be averse to 3 emails a week, but that absolutely does […]

1 Comment

Rancid Slime and Email Marketing

Despite what some email marketers may tell you there are times when it’s really not appropriate to try and add someones email address to your list. I just opened a pot of yogurt and instead of a smooth, creamy dessert there was a sticky brown slurry dotted with firm white chunks – looking like hot-and-sour […]

2 Comments

Preferences pages

As often as I talk about how badly companies send mail, I think it’s always a good idea to highlight when I find companies doing good things. Today’s example of a company making me happy is Sur la Table. I’ve been on their mailing list for quite a while and do enjoy the offers and […]

No Comments
  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.No Comments


  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


Archives