Tag: preferences

Unsubscribe preference centers

I unsubscribe from a lot of opt-in lists around this time of year. I’m generally unbothered by a couple emails a week from companies I’ve purchased from in the past. But, a lot of these companies drastically increase their volume mid-November. I may not be averse to 3 emails a week, but that absolutely does […]

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Rancid Slime and Email Marketing

Despite what some email marketers may tell you there are times when it’s really not appropriate to try and add someones email address to your list. I just opened a pot of yogurt and instead of a smooth, creamy dessert there was a sticky brown slurry dotted with firm white chunks – looking like hot-and-sour […]


Preferences pages

As often as I talk about how badly companies send mail, I think it’s always a good idea to highlight when I find companies doing good things. Today’s example of a company making me happy is Sur la Table. I’ve been on their mailing list for quite a while and do enjoy the offers and […]

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  • Vague reports of Yahoo problems

    A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what's going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I'll share. For now, though, if you're seeing a small increase in Yahoo bounces (or other weirdnesses) others are seeing something odd, too.No Comments

  • Responsive design just got easier at Gmail

    Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.No Comments

  • Brief blogging break

    Sorry about the unexpected hiatus. I picked up a cold that really made me feel fuzzy and writing was an exercise in futility. I'll be back Monday. Meanwhile, Oracle bought another ESP (Bronto) when they bought NetSuite.  No Comments