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Tag: preferences

Unsubscribe preference centers

I unsubscribe from a lot of opt-in lists around this time of year. I’m generally unbothered by a couple emails a week from companies I’ve purchased from in the past. But, a lot of these companies drastically increase their volume mid-November. I may not be averse to 3 emails a week, but that absolutely does […]

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Rancid Slime and Email Marketing

Despite what some email marketers may tell you there are times when it’s really not appropriate to try and add someones email address to your list. I just opened a pot of yogurt and instead of a smooth, creamy dessert there was a sticky brown slurry dotted with firm white chunks – looking like hot-and-sour […]

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Preferences pages

As often as I talk about how badly companies send mail, I think it’s always a good idea to highlight when I find companies doing good things. Today’s example of a company making me happy is Sur la Table. I’ve been on their mailing list for quite a while and do enjoy the offers and […]

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  • Ongoing Yahoo delays

    I've been hearing from folks over the last few days that they're seeing an uptick in deferrals from Yahoo! The deferrals are not uniform. ESPs report they're seeing some, but not all, customers affected. Other ESPs aren't seeing any changes. It's not just you. But it would be very worthwhile to dig into engagement and other stats. It's possible this is a new normal at Yahoo! and they're tightening filters to catch mail that doesn't fit their standards but was previously difficult to filter.No Comments


  • AOL starts using Sender Score Certification

    Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.  1 Comment


  • iCloud Service Disruption

    40% of iCloud users were affected this morning during a service disruption between 2:15AM and 9:30AM. Apple System StatusNo Comments


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