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Clickthrough forensics

When you click on a link in your mail, where does it go? Are you sure? HTTP Redirects In most bulk mail sent the links in the mail aren’t the same as the page the recipients browser ends up at when they click on it. Instead, the link in the mail goes to a “click tracker” run by the ESP that records that that recipient clicked on this link in this email, then redirects the...

Proxy registrations and commercial email

Yesterday the law firm Venable, LLP published a document discussing the recent California appellate court decision in Balsam v. Trancos. Their take is that commercial email that contains a generic from line and is sent from a proxied domain is a violation of the California Business and Professions Code § 17529.5(a)(2). The Trancos decision affects marketers using email to drive traffic to their...

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