Tagpurchased lists

Purchased Lists and ESPs

After some thought, I’ve decided to remove a few ESPs from this list based on personal experience with them allowing customers to send to purchased lists. If your company has disappeared and you want to come back, you’ll need to actually stop the spam coming from your network. Every company that’s been removed has received a complaint from me specifically mentioning the...

Email verification services

Just yesterday a group of delivery folks¬†were discussing email verification services over IRC. We were talking about the pros and cons, when we’d suggest using them, when we wouldn’t, which ones we’ve worked with and what our experiences have been. I’ve been contemplating writing up some of my thoughts about verification services but it’s a post I wanted to spend...

Posts and articles about the DMA spamming

The DMA kicks spam up a notch
The DMA: Spamming Job Services to a Purchased List
The DMA Spams A Bunch of Anti-spammers
The DMA sends e-mail that’s memorable, but not in a good way

What not to do when buying lists

Saturday morning I check my mail and notice multiple emails from the DMA. Yes, I got three copies of an email from the US Direct Marketing Association with the subject line Kick It Up A Notch With The DMA Career Center. It seems the DMA are buying addresses from various companies. Because I use tagged email addresses, this means their naive de-duping doesn’t realize that laura-x and laura-y...

The naming of lists

Any ESP that supports multiple mailing lists per customer lets you name your mailing lists. That’s useful for keeping track of where a list was from , but sometimes those list names are visible to the recipient: Here the list name is visible on the opt-out / email preferences form, but you’ll also see them in (hidden) email headers or (visible) email footers. “Last 10000”...

Opt-in vs. opt-out

Jeanne has a great post up at ClickZ comparing the performance of mail to an opt-in list to performance of mail to an opt-out list. The article looks at opens, clicks and click through rates over 7 quarters (Q1 – Q4 2010; Q1 – Q3 2011) covering 330 million emails. I strongly suggest anyone interested go read the whole article. The short version, though, is that the opt-in lists had...

Appendleads is not unusual

I called out David Williams from appendleads.com yesterday for his spam. Sure he’s a spammer, his database is full of garbage information and his email violates CAN SPAM but he’s not that unusual in the realm of list sellers. He is very typical of the people I see offering lists for sale. List sellers are the internet version of used car salesmen. Everyone knows they are slimy sales...

Buying Lists

One of my email addresses at a client got spammed today offering to sell me appending services. I was going to post the email here and point out all of the problems in how he was advertising it, including violating CAN SPAM. As I often do, I plugged his phone number into google, only to discover that my blog post from March about this spammer was the 2nd hit for that number. Well, go me. I can...

Are you still thinking of purchasing a mailing list?

Last week there was an article published by btobonline promoting the services of a company called Netprospex. Netprospex, as you can probably gather from their company name, is all about the buying and selling of mailing lists. They will sell anyone a list of prospects. The overall theme of the article is that there is nothing wrong with spam and that if a sender follows a few simple rules...

Who are you and why are you mailing me?

I’ve mentioned here before that I use tagged addresses whenever I sign up for. This does help me mentally sort out what’s real spam and what’s just mail I’ve forgotten I’ve signed up for. Yesterday, I received and email from e-fense.com thanking me for my interest in their new product. The mail came to a tagged address, but not a tag that I would have given to e...

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