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Tag: purchased lists

Purchased Lists and ESPs

One thing almost every ESP delivery person has dealt with, at one time or another, is a customer complaining about being unable to send to a purchased list. Inevitably, the customer will say “But other-ESP lets us send to purchased lists, why won’t you?” I’ve heard this over and over from many different colleagues. Of […]

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Email verification services

Just yesterday a group of delivery folks were discussing email verification services over IRC. We were talking about the pros and cons, when we’d suggest using them, when we wouldn’t, which ones we’ve worked with and what our experiences have been. I’ve been contemplating writing up some of my thoughts about verification services but it’s a […]

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Posts and articles about the DMA spamming

The DMA kicks spam up a notch The DMA: Spamming Job Services to a Purchased List The DMA Spams A Bunch of Anti-spammers The DMA sends e-mail that’s memorable, but not in a good way

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What not to do when buying lists

Saturday morning I check my mail and notice multiple emails from the DMA. Yes, I got three copies of an email from the US Direct Marketing Association with the subject line Kick It Up A Notch With The DMA Career Center. It seems the DMA are buying addresses from various companies. Because I use tagged […]

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The naming of lists

Any ESP that supports multiple mailing lists per customer lets you name your mailing lists. That’s useful for keeping track of where a list was from , but sometimes those list names are visible to the recipient: Here the list name is visible on the opt-out / email preferences form, but you’ll also see them […]

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Opt-in vs. opt-out

Jeanne has a great post up at ClickZ comparing the performance of mail to an opt-in list to performance of mail to an opt-out list. The article looks at opens, clicks and click through rates over 7 quarters (Q1 – Q4 2010; Q1 – Q3 2011) covering 330 million emails. I strongly suggest anyone interested […]

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Appendleads is not unusual

I called out David Williams from appendleads.com yesterday for his spam. Sure he’s a spammer, his database is full of garbage information and his email violates CAN SPAM but he’s not that unusual in the realm of list sellers. He is very typical of the people I see offering lists for sale. List sellers are […]

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Buying Lists

One of my email addresses at a client got spammed today offering to sell me appending services. I was going to post the email here and point out all of the problems in how he was advertising it, including violating CAN SPAM. As I often do, I plugged his phone number into google, only to […]

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Are you still thinking of purchasing a mailing list?

Last week there was an article published by btobonline promoting the services of a company called Netprospex. Netprospex, as you can probably gather from their company name, is all about the buying and selling of mailing lists. They will sell anyone a list of prospects. The overall theme of the article is that there is […]

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Who are you and why are you mailing me?

I’ve mentioned here before that I use tagged addresses whenever I sign up for. This does help me mentally sort out what’s real spam and what’s just mail I’ve forgotten I’ve signed up for. Yesterday, I received and email from e-fense.com thanking me for my interest in their new product. The mail came to a […]

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