Earlier this week, the investment firm Marlin Equity Partners announced they purchased BlueHornet Networks from Digital River. BlueHornet has been around for quite a while. In 2004 they were acquired by Digital River and run as a wholly owned subsidiary. Congrats to the folks working at BlueHornet.
Many online retailers assume that anyone making a purchase from them is a prime target for email marketing. THEY ARE OUR CUSTOMERS! Of course they want to get mail from us! Well. Maybe. But not always. Think about the person who shops online during the holidays. I visit a lot of places looking for gifts […]