Tagreceivers

January 7, 2019

Reputation is in the eye of the beholder

By laura
3 Min read
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07January

A few years ago reputation was generally recognised as one thing. If a sending reputation or IP reputation was good in one place it was likely good in other places. Different entities mostly reputation using the same set of signals albeit slightly tweaked to meet their own needs. More recently there is a divergence in how reputation is measured, meaning delivery can be vastly different across...

November 3, 2014

The long tail of domains

By laura
2 Min read
4 comments
03November

I frequently get clients telling me that they have about 15 (20, 30) major domains on their list, and then a long tail of domains with only a couple of recipients. If you sort simply by the left hand side of the @, that’s true. When you’re sending email, it’s not just the domain in the email address that is important. Of equal importance is the MX. The MX is what actually...

July 24, 2013

Delivery implications of Yahoo releasing usernames

By laura
4 Min read
2 comments
24July

Yahoo announced a few weeks ago it would be releasing account names back into the general pool. This, understandably, caused a lot of concern among marketers about how this would affect email delivery at Yahoo. I had the opportunity to talk with a Yahoo employee last week, and ask some questions about how this might affect delivery. Q: How many email addresses are affected? Yahoo is not providing...

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