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Tag: recipients

Why don’t users want that mail?

Things are extremely busy here and blogging is going to be light for a few weeks. I’ll be reposting some older blog posts that are still relevant for today’s email senders. Today’s post is a repost from July 2009. I discuss why recipients complain about mail and how senders can lower the complaint rates. While this […]

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Facts about engagement

It is reality that ISPs look at the population of recipients that a mail stream is going to. It is reality that they evaluate the activity of that population. It is reality that ISPs treat senders that are sending to a significant number of email addresses that have not been logged into or accessed recently […]

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Engagement, it’s not what you might think

Most delivery experts will tell you that ISPs measure recipient engagement as a part of their delivery. That’s absolutely true, but I think there’s a language difference that makes it hard for senders to understand what we mean by engagement. ISPs, and other filtering companies, profile their user base. They know, for instance, who logs […]

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Misdirected email

While this does seem to be more common with gmail addresses, it’s not solely limited to gmail. I’ve written about this frequently. Don’t leave that money sitting there. Sending mail to the wrong person, part eleventy. Email verification, what are we verifying. Recycled Yahoo addresses and PII leaks. Dr. Livingston, I presume. No, I’m really […]

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Yahoo retiring user IDs: why you shouldn’t worry

A couple weeks ago, Yahoo announced that they were retiring abandoned user IDs. This has been causing quite a bit of concern among email marketers because they’re not sure how this is going to affect email delivery. This is a valid concern, but more recent information suggests that Yahoo! isn’t actually retiring abandoned email addresses. […]

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Feedback from recipients

Please Don’t Add Me to Your Email List Email marketing wisdom from Forbes and someone who spends a lot of time networking and handing out business cards.

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Mini Cooper and their email oops

I haven’t been able to track down any information about what happened, but it seems MINI USA had a major oops in their email marketing recently. So much so that they’re sending out apologies by snail mail. Pictures of the apology package appeared on Reddit earlier this week, and include a chocolate rose, some duct […]

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Delivery reflects recipient desires

Ken has an article today about how Pro Flowers managed to get their mail out of the bulk folder at Gmail by asking their recipients for help. This year, ProFlowers apparently took into account Gmail’s use of sender reputation and user engagement in its spam filtering rules by using subject lines, such as: “Gmail Customer […]

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Recipients are the secret to good delivery

Many, many people hire me to educate them on delivery and fix their email problems. This is good, it’s what I do. And I’m quite good at helping clients see where their email program isn’t meeting expectations. I can translate tech speak into marketing. I can explain things in a way that shifts a client’s […]

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Ownership of the inbox

Marketers often treat recipient inboxes with a certain level of ownership. They talk about getting mail to the inbox with the underlying implication that inboxes are for use by marketers and they tend to forget that recipients use email for a lot of things, not just being marketing targets. This was crystallized for me a […]

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  • OTA joins the ISOC

    The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two organizations to come together to help build user trust in the Internet. At a time when cyber-attacks and identity theft are on the rise, this partnership will help improve security and data privacy for users,” added Brown.No Comments


  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.1 Comment


  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


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