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Tag: recipients

Engagement, it’s not what you might think

Most delivery experts will tell you that ISPs measure recipient engagement as a part of their delivery. That’s absolutely true, but I think there’s a language difference that makes it hard for senders to understand what we mean by engagement. ISPs, and other filtering companies, profile their user base. They know, for instance, who logs […]

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Misdirected email

While this does seem to be more common with gmail addresses, it’s not solely limited to gmail. I’ve written about this frequently. Don’t leave that money sitting there. Sending mail to the wrong person, part eleventy. Email verification, what are we verifying. Recycled Yahoo addresses and PII leaks. Dr. Livingston, I presume. No, I’m really […]

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Yahoo retiring user IDs: why you shouldn’t worry

A couple weeks ago, Yahoo announced that they were retiring abandoned user IDs. This has been causing quite a bit of concern among email marketers because they’re not sure how this is going to affect email delivery. This is a valid concern, but more recent information suggests that Yahoo! isn’t actually retiring abandoned email addresses. […]

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Feedback from recipients

Please Don’t Add Me to Your Email List Email marketing wisdom from Forbes and someone who spends a lot of time networking and handing out business cards.

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Mini Cooper and their email oops

I haven’t been able to track down any information about what happened, but it seems MINI USA had a major oops in their email marketing recently. So much so that they’re sending out apologies by snail mail. Pictures of the apology package appeared on Reddit earlier this week, and include a chocolate rose, some duct […]

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Delivery reflects recipient desires

Ken has an article today about how Pro Flowers managed to get their mail out of the bulk folder at Gmail by asking their recipients for help. This year, ProFlowers apparently took into account Gmail’s use of sender reputation and user engagement in its spam filtering rules by using subject lines, such as: “Gmail Customer […]

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Recipients are the secret to good delivery

Many, many people hire me to educate them on delivery and fix their email problems. This is good, it’s what I do. And I’m quite good at helping clients see where their email program isn’t meeting expectations. I can translate tech speak into marketing. I can explain things in a way that shifts a client’s […]

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Ownership of the inbox

Marketers often treat recipient inboxes with a certain level of ownership. They talk about getting mail to the inbox with the underlying implication that inboxes are for use by marketers and they tend to forget that recipients use email for a lot of things, not just being marketing targets. This was crystallized for me a […]

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Don’t forget to check out the forest

I have the #emailmarketing feed on twitter scrolling live across my screen while I’m working. It’s been an interesting experience as many of the people who tweet #emailmarketing aren’t part of my social network. Over the last week or so there’s been a lot of tweeting going on about Ben and Jerry’s GIVING UP EMAIL […]

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TWSD: My lunch is not spam

My ISP information page occasionally gets trackback pings from various blog posts. This week one of the trackbacks was from a blog post titled “One man’s Spam is another man’s lunch.” The theme of the blog post was that email marketers are poor, put upon business people that have to contend with all sorts of […]

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  • AOL compromise

    Lots of reports today of a security problem at AOL where accounts are sending spam, or are being spoofed in spam runs or something. Details are hazy, but there seems to be quite a bit of noise surrounding this incident. AOL hasn't provided any information as of yet as to what is going on.4 Comments


  • ReturnPath on DMARC+Yahoo

    Over at ReturnPath Christine has an excellent non-technical summary of the DMARC+Yahoo situation, along with some solid recommendations for what actions you might take to avoid the operational problems it can cause.No Comments


  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. 1 Comment


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