I’ve been thinking a lot about the field of ISP relations and what it means and what it actually is. A few years ago the answer was pretty simple. ISP relations is about knowing the right people at ISPs in order to get blocks lifted. The fact that ISPs had staff just to deal with senders was actually a side effect of their anti-spam efforts. In many places blocking was at least partially...
I have a mail system totally separate from my inbox to use when I’m testing signup forms. Some of them are client, some of them are vendors my clients are thinking about using. In any case, it’s mail I’m seriously concerned won’t stop just by me opting out of it. The server hosting that mail system has been flakey lately, and needs to be hard power cycled to make it come...
Yesterday I talked about how important it was to send welcome messages when you discover old email addresses. Today on the Return Path Blog, Tami Monahan Foreman shares an example email that does just that, but not as well as one might hope. You are receiving this email because sometime during the past 20+ years you have registered with PACE, or one of our affiliated companies, to receive free...
How do you approach the first contact with a potential customer or prospect? Do you just jump right in and start making your pitch or do you actually take the time to introduce yourself and your company? Most good sales reps spend a little time socializing with prospects before they launch into the sales process, particularly when they are cold calling the target. This courtesy doesn’t seem...
Rachel Luxemburg, a good friend of mine who runs the Community team over at Adobe, tweeted a link to Successful Social Media is More Than A Campaign. I was reading that article and realized quite how much of it applies to email. In fact, a couple of Amber’s specific recommendations are directly relevant to email. Businesses that are supporting their outward facing social media efforts with...
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