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Tag: relevance

The perfect email

More and more I’m moving away from consulting on technical setup issues as the solution to delivery problems. Delivery is not about the technical perfection of a message. Spammers get the technical right all the time. No, instead, delivery is about sending messages the user wants. While looking for something on the blog I found an […]

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Email Marketing as News?

This afternoon I got mail. It’s clearly meant to be a tie-in to something. But, the thing is, I don’t know what. That’s the problem with contextual marketing, you never really know if your target will understand the context.

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Content is the new volume!

I’m having a great time here at #EEC16. Today is my visit and go to sessions day, since tomorrow I’m speaking at 2 different sessions. I was lucky enough to get into the Customer Experience session presented by Carey Kegel of SmartPak and Loren McDonald of IBM Marketing Cloud. It was an interesting session. If you […]

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Email marketing not dead yet

If Forrester research is to be believe, email marketing is feeling better. In fact, it seems email marketing is more effective than ever. Researchers at Forrester have found that attitudes to emails from brands are actually becoming more positive, despite the fact that most people tend to write them off as annoying “spam.” Business Insider […]

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Is Spamhaus still relevant?

Today’s Wednesday question comes from a recent discussion on the Only Influencers mailing list. One of the participants asked “Is Spamhaus relevant and necessary? Are they willing to work with marketers?” I think this is an interesting question for a lot of reasons. One is because there’s such a broad range of opinions about Spamhaus […]

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Mail.app outs lazy marketers

The default mail client on OS X is Mail.app. In recent versions it does it’s best to bundle threads of email together to make it easier for you to keep track of conversations via email – they appear in the list of messages as a single entry with a badge showing the number of messages […]

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Relevant and timely marketing

What better time to advertise pizza specials than at 2:30 pm on a Friday afternoon? Either my local pizza joint is doing sophisticated tracking (hrmmm… these people often order pizza on the weekend, email on Friday) or I’m just smack dab in the middle of their average demographic. In either case, advertising pizza on a […]

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Court rules blogger is not a journalist

Last week a federal judge ruled a blogger, Crystal Cox, was not a journalist and not subject to first amendment protections. I haven’t been following the case very closely, but was a little concerned about the precedent and the liability for people like me who blog. Reading some of the articles on the case, though, […]

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About that Junk Folder

I use a pretty standard mail filtering setup – a fairly vanilla SpamAssassin setup on the front end, combined with naive bayesian content filters in my mail client. So I don’t reject any mail, it just ends up in one of my inboxes or a junk folder. And I have a mix of normal consumer […]

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Well designed email program

I so often talk about the failures of various email marketing programs that it’s only fair I mention when someone gets it right. We spent the past week with family on the east coast. Our flight back to the west coast was very, very early Sunday morning so I booked a night at the airport […]

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  • Vague reports of Yahoo problems

    A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what's going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I'll share. For now, though, if you're seeing a small increase in Yahoo bounces (or other weirdnesses) others are seeing something odd, too.No Comments


  • Responsive design just got easier at Gmail

    Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.No Comments


  • Brief blogging break

    Sorry about the unexpected hiatus. I picked up a cold that really made me feel fuzzy and writing was an exercise in futility. I'll be back Monday. Meanwhile, Oracle bought another ESP (Bronto) when they bought NetSuite.  No Comments


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