Politico published an article Sunday looking at the best e-mail lists in politics. Their criteria for choosing the winner focused on list size and recipient engagement, measured by amount of money raised and recipient response to issues. Despite not being a delivery focused article or even mentioning delivery at all, this article is all about delivery. How can an article be about delivery without...
Some marketers, even large marketing companies, send mail from email addresses that are unread. Justin Premick posted a list of reasons this is a very, very bad idea. Be sure to read the comments, too.
Stephanie Miller from RP blogs at EEC about a UK consumer survey with the take home message: “consumers notice what email marketers do. When we send something interesting and relevant at a good pace, they are happy to stay active with our programs. When we don’t… well, then we’ve lost them, perhaps for good.”
This morning I got spam about college basketball – Subject: Inside: your ESPN Tourney Guide. That’s anything but unusual, but this spam got through my spam filters and into my inbox. That’s a rare enough event that I’m already annoyed before I click on the mail in order to mark it as spam. Wait a second, the spam claims to be from Adobe. And it’s sent to a tagged...
Mark Brownlow has a great post today detailing how response to a marketing campaign changes with the frequency of a campaign and the value of the campaign.
I have been dealing with a client delivery issue at a major ISP recently. During the course of troubleshooting my client tested mail delivery using a personal email account. This client noticed that email was delivered promptly. He then asked me if it was possible to get the ISP to prioritize his bulk mail over personal email. The short answer is no, ISPs do prioritize one-to-one email over bulk...
Bronto blog has step by step directions on how to run a successful re-engagement campaign.
This is something we all know is true, and something that everyone believes. But, Mailchimp has actually published numbers demonstrating just how bad old lists are. Stats for the “Inactives” list (241,832 recipients): Spam Complaints: 43 Open Rate: 6% Click Rate: 2.4% (and 7,688 total clicks) Unsubscribes: 264 Bounces: 6,878 (2.8%) Stats for the “Actives” list (69,642 recipients): Spam...
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