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What about the spamtraps?

I’ve been slammed the last few days and blogging is that thing that is falling by the wayside most. I don’t expect this to change much in the very short term. But, I do have over 1200 blog posts, some of which are still relevant. So I’ll be pulling some older posts out and sharing them here while I’m slammed and don’t have a lot of time left over to generate new...

Low complaint rates are not always good

Digging another old blog post out of the archives. In November 2011, I talked about how part of the Holomaxx complaint against Microsoft and Yahoo said that their complaint rates were below 0.5% and 0.1%. The argument was that if their complaint rates were low, then the mail must not be spam. Specifically, HolomaXx alleges, its Microsoft complaint rates have been consistently at or below 0.5...

How useful are feedback loops

Things are extremely busy here and blogging is going to be light for a few weeks. I’ll be reposting some older blog posts that are still relevant for today’s email senders. Today’s post is a repost from November 2008. I look at the whys and hows of FBLs, address some of the objections people had to them and discuss how senders should deal with FBL mail. There has been a very long, ongoing...

Why don't users want that mail?

Things are extremely busy here and blogging is going to be light for a few weeks. I’ll be reposting some older blog posts that are still relevant for today’s email senders. Today’s post is a repost from July 2009. I discuss why recipients complain about mail and how senders can lower the complaint rates. While this addresses complaint rates directly, the same series of questions...

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