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Tag: Reputation

Domains need to be warmed, too

One thing that came out of the ISP session at M3AAWG is that domains need to be warmed up, too. I can’t remember exactly which ISP rep said it, but there was general nodding across the panel when this was said. This isn’t just the domain in the reverse DNS of the sending IP, but […]

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Is Amazon SES a reputable place to send mail from

On the first installment of our Wednesday question series, I chose a question from twitter. Can you advise is Amazon SES is a reputable place to send email from? @inkpixelspaper This is a great question. In many cases the reputation of a provider doesn’t affect delivery, but as with almost everything in email there are […]

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Reputation is more complex than a single number

I checked our SenderScore earlier this month, as quite a few people mentioned that they’d seen SenderScore changes – likely due to changed algorithms  and new data sources. It sure looks like something changed. Our SenderScore was, for a while, zero out of a hundred. That’s as bad as it’s possible to get. I didn’t […]

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Hunting the Human Representative

Yesterday’s post was inspired by a number of questions I’ve fielded recently from people in the email industry. Some were clients, some were colleagues on mailing lists, but in most cases they’d found a delivery issue that they couldn’t solve and were looking for the elusive Human Representative of an ISP. There was a time […]

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Delivery challenges increasing

Return Path published their most recent Global Deliverability report this morning. (Get the Report) This shows that inbox placement of mail has decreased 6% in the second half of 2011. This decrease is the largest decrease Return Path has seen in their years of doing this report. To be honest, I’m not surprised at the […]

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IP Address reputation primer

There has been a lot of recent discussion and questions about reputation, content and delivery. I started to answer some of them, and then realized there weren’t any basic reference documents I could refer to when explaining the interaction. So I decided to write some. This first post is about IP address reputation with some […]

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Looking towards the future

I had the opportunity to go to a seminar and networking event hosted by Return Path yesterday evening. The topic was “Email trends in 2012″ and it was presented by Tom Sather. If any of you get the opportunity to go to a talk presented by any of the Return Path folks I encourage you […]

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What matters for reputation?

There is a contingent of senders and companies that seems to believe that receiver ISPs and filtering companies aren’t measuring reputation correctly. Over and over again the discussion comes up where senders think they can improve on how reputation is measured. One factor that is continually repeated is the size of the company. I’ve even […]

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Setting expectations at the point of sale

In my consulting, I emphasize that senders must set recipient expectations correctly. Receiver sites spend a lot of time listening to their users and design filters to let wanted and expected mail through. Senders that treat recipients as partners in their success usually have much better email delivery than those senders that treat recipients as […]

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Permission-ish based marketing

My Mum flew in to visit last week, and over dinner one evening the talk turned to email. We don’t get much spam on Yahoo, mostly because we don’t give our email address out much. The only spam we really get is from <stockbroker website>, and that all goes to the spam folder. We use […]

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  • AOL compromise

    Lots of reports today of a security problem at AOL where accounts are sending spam, or are being spoofed in spam runs or something. Details are hazy, but there seems to be quite a bit of noise surrounding this incident. AOL hasn't provided any information as of yet as to what is going on.4 Comments


  • ReturnPath on DMARC+Yahoo

    Over at ReturnPath Christine has an excellent non-technical summary of the DMARC+Yahoo situation, along with some solid recommendations for what actions you might take to avoid the operational problems it can cause.No Comments


  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. 1 Comment


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