A few weeks ago, Return Path announced they were being purchased by Validity, who also own BrightVerify. Last week, they had a round of layoffs. According to sources inside the industry, Validity is closing the New York headquarters and Indianapolis offices and layoffs involved more than 170 staff members. Return Path has been a fixture in the deliverability space for years. While they...
As of 6pm UTC the fbl.returnpath.com website is down. Return Path are aware of the issue and are working to fix it. I haven’t seen any estimated time to fix.
But, it’s not just you and they are aware.
EDIT: And 30 minutes after I posted this, it’s back. All fixed! Go and submit your FBL changes.
Return Path has released their 2017 Deliverability Benchmark Report. I haven’t had a chance to look at it, but did download it earlier today. EContent has a summary of the article up, with the headline Research Finds Email Senders with Strong Subscriber Engagement Are Likely to See Less Email Delivered to Spam. Useful data points they pulled out include: The increase in spam placement is...
October was a busy month. In addition to on boarding multiple new clients, we got new desks, I went to Toronto to see M3AAWG colleagues for a few days, and had oral surgery. Happily, we’re finally getting closer to having the full office setup. What is an office without a Grover Cat? (he was so pleased he figured out how to get onto it at standing height). All of this means that blogging...
Today Matt Blumberg announced that Edison Software acquired Return Path’s Consumer Insight division, current customers and some Return Path staff.
Congrats to everyone involved.
Return Path released an white paper today offering the Secrets of Successful Senders. I don’t think any of my readers will be surprised that it boils down to identity, reputation, and engagement. Return Path treats these as separate things and I understand why they do. I think however, that the identity and reputation are supporting players to the overarching issue of engagement. When...
Kevin Senne posted over on the Oracle blog about how we need to stop caring about SenderScore and why it’s not as useful a metric as it used to be. I can’t argue with anything he’s said. I think there is way too much focus on IP reputation and SenderScore. There’s so much more to deliverability than just one or two factors. In fact, if you’ve been to any of my recent...
Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.
Earlier this year, Gmail rolled out a new way for users to organize their inbox: tabs. Tabs were an attempt by Gmail to help Gmail users organize their mail, particularly programmatically generated email like social media alerts and marketing mail. While many of us took a wait and see approach, a number of email marketers took this as one of the 7 signs of the apocalypse and the end of email...
Earlier this week Return Path released their quarterly inbox placement benchmark study, and the results aren’t good. According to this data, 22% of opt-in emails are not making it to the inbox. An interesting note is that 25% of email from social networks never makes it to the inbox. This is a challenge for social networks, but I’m not sure many individuals care. For a lot of people...
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