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Tag: Return Path Certified

Images at Yahoo

For a while, Yahoo was giving preferential “images always on” treatment to Return Path Certified senders. The tricky part of this was the senders had to register a DKIM selector key with Yahoo. I had a lot of (somewhat rude) things to say about this particular design decision. Over the last few months, a number […]

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Return Path acquires OtherInbox

This morning Return Path announced they have acquired OtherInbox. OtherInbox is a service that allows subscribers to create tagged email addresses and organize incoming mail. Acquiring OIB gives Return Path access to recipient behaviour that only the ISPs had previously. According to the press release, Return Path will be using engagement data from OIB as […]

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Marketing or spamming?

A friend of mine sent me a copy of an email she received, asking if I’d ever heard of this particular sender. It seems a B2B lead generation company was sending her an email telling her AOL was blocking their mail and they had stopped delivery. All she needed to do was click a link […]

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Goodmail alternatives

A number of Goodmail customers are scrambling to identify alternatives now that Goodmail is shutting down. There are two companies in the field offering similar services. Return Path offers Return Path Certified. A number of large ISPs accept Return Path certification, including Yahoo, Hotmail and Comcast. IP addresses that are certified are not guaranteed to […]

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Public reputation data

IP based reputation is a measure of the quality of the mail coming from a particular IP address. Because of how reputation data is collected and evaluated it is difficult for third parties to provide a reputation score for a particular IP address. The data has to be collected in real time, or as close […]

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Return Path Changes certification standards

Return Path recently announced changes to their certification program. They will no longer be certifying 3rd party mailers. We will no longer certify mail streams which are strictly comprised of “third-party marketing” email (e.g., email-based advertising that is not accompanied by content and is sent on behalf of a different company than the one to […]

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Yahoo turns on images by default for RP certified IPs

ReturnPath announced today that images and links from Return Path Certified senders are turned on by default in the Yahoo mail interface. This affects many of the other domains using Yahoo for mail hosting including Bellsouth, SBC, Rogers, BT Internet and Rocketmail. Overall, I think this is something that Return Path can be proud of. […]

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  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


  • Email trends for 2017

    Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!No Comments


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