TagReturn Path

January 19, 2012

Delivery and marketing, another view

By laura
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19January

In addition to posting some of my thoughts about how delivery and marketing have different and possible contradictory constraints, I asked folks on the Only Influencers list what they thought. They had some different perspectives, primarily being marketers. One person even welcomed me to the dark side. The general response from the marketing side of things appeared to be that ISPs need to stop...

January 10, 2012

Return Path acquires OtherInbox

By laura
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10January

This morning Return Path announced they have acquired OtherInbox. OtherInbox is a service that allows subscribers to create tagged email addresses and organize incoming mail. Acquiring OIB gives Return Path access to recipient behaviour that only the ISPs had previously. According to the press release, Return Path will be using engagement data from OIB as another factor for Return Path...

August 30, 2011

I do not think that means what you think it means

By laura
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30August

Yesterday, I looked at the analysis of ESP delivery done by Mr. Geake. Today we’ll look at some of his conclusions. “Being blacklisted most likely suggests that sender IP either sends out to a great deal of unknown or angry recipients.” That’s not how most blocklists work. Most blocklists are driven by spam traps or by the personal mailboxes of the list maintainers. The...

August 29, 2011

Twisting information around

By laura
4 Min read
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29August

One of my mailing lists was asking questions today about an increase in invitation mailings from Spotify. I’d heard about them recently, so I started digging through my mailbox to see if I’d received one of these invites. I hadn’t, but it clued me into a blog post from early this year that I hadn’t seen before. Research: ESPs might get you blacklisted. That article is full...

March 2, 2011

Phishing protection

By laura
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02March

Last week Return Path announced a new service: Domain Assurance. This service allows companies who send only authenticated email to protect their brand from phishing attacks. Participating ISPs will reject unauthenticated email from domains participating in this program. Once the sender has ensured that all their email is being authenticated, they can add their domains and sub-domains to the...

February 3, 2011

Goodmail alternatives

By laura
2 Min read
11 comments
03February

A number of Goodmail customers are scrambling to identify alternatives now that Goodmail is shutting down. There are two companies in the field offering similar services. Return Path offers Return Path Certified. A number of large ISPs accept Return Path certification, including Yahoo, Hotmail and Comcast. IP addresses that are certified are not guaranteed to reach the inbox, but there are some...

November 24, 2010

ESPs being targeted

By laura
1 Min read
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24November

There has been an ongoing, concerted attack against ESPs recently. Today ReturnPath published some of what is known about the attack. This is an organized, deliberate, and destructive attack clearly intent on gaining access to industry-grade email deployment systems. Further, the potential consequences should ESP client mailing lists be compromised at this time of the year is unimaginable. If you...

August 24, 2010

Goodmail for sale?

By laura
2 Min read
2 comments
24August

The first edition of the Magill Report dropped in my mailbox (and the mailboxes of lots of other people judged by my twitter feed) this afternoon. In his newsletter, tucked between an announcement of a new DMA CEO and rather depressing news about how long it’s taking to find jobs, he announced that Goodmail is being offered for sale. It seems that an investment banking firm is offering a...

June 9, 2010

Domain Assurance by Return Path

By laura
1 Min read
7 comments
09June

As often happens during MAAWG, email companies are announcing new products. One of the interesting ones is the new Domain Assurance product from Return Path. Domain Assurance […] first audit[s] a company’s email streams to be sure authentication has been properly implemented. Then, the company’s domains are added to a registry. Participating ISPs can check the registry and block...

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