TagReturnPath

September 14, 2023

Validity Charging for Feedback Loop Emails

By laura

9 Min read

4 comments

14September

History Return Path was a major driver for the establishment of Feedback Loops (FBLs) back in the mid to late 2000s. They worked with a number of ISPs to help them set up FBLs and managed the signup and validation step for them. In return for providing this service to senders and receivers, they used this data as part of their certification process and their deliverability consulting. Return Path...

January 27, 2015

Deliverability, Return Path, List-Unsubscribe Header

By josh

1 Min read

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27January

Here are a few blog posts covering the email industry from Constant Contact, Return Path, and SpamResource. Constant Contact posted a blog post about how they measure email deliverability on January 10th.  They started with just tracking bounce backs and using that metric to calculate deliverability but then moved to using seed list through a third-party and report that they get 97%...

April 18, 2014

ReturnPath on DMARC+Yahoo

By steve

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18April

Over at ReturnPath Christine has an excellent non-technical summary of the DMARC+Yahoo situation, along with some solid recommendations for what actions you might take to avoid the operational problems it can cause.

November 22, 2013

Do Gmail tabs hurt email marketing?

By laura

3 Min read

5 comments

22November

Earlier this year, Gmail rolled out a new way for users to organize their inbox: tabs. Tabs were an attempt by Gmail to help Gmail users organize their mail, particularly programmatically generated email like social media alerts and marketing mail. While many of us took a wait and see approach, a number of email marketers took this as one of the 7 signs of the apocalypse and the end of email...

August 1, 2013

Return Path releases inbox benchmark study

By laura

1 Min read

2 comments

01August

Earlier this week Return Path released their quarterly inbox placement benchmark study, and the results aren’t good. According to this data, 22% of opt-in emails are not making it to the inbox. An interesting note is that 25% of email from social networks never makes it to the inbox. This is a challenge for social networks, but I’m not sure many individuals care. For a lot of people...

October 2, 2012

Return Path partners with Symantec

By laura

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02October

Today Return Path announced a partnership with Symantec to improve their anti-phishing product. Return Path is incorporating the Symantec Trusted Domain List into their authentication and filtering product to help customers protect their brands. Press Release Phishing scams affect everyone, and having a brand that is used in phishing can reduce consumer trust in that brand. Protecting brands in...

May 21, 2012

Return Path on Content Filtering

By laura

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21May

Return Path have an interesting post up about content filtering. I like the model of 3 different kinds of filters, in fact it’s one I’ve been using with clients for over 18 months. Spamfiltering isn’t really about one number or one filter result, it’s a complex interaction of lots of different heuristics designed to answer the question: do recipients want this kind of mail?

January 19, 2012

Delivery and marketing, another view

By laura

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19January

In addition to posting some of my thoughts about how delivery and marketing have different and possible contradictory constraints, I asked folks on the Only Influencers list what they thought. They had some different perspectives, primarily being marketers. One person even welcomed me to the dark side. The general response from the marketing side of things appeared to be that ISPs need to stop...

July 29, 2011

Return Path speaks about Gmail

By laura

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29July

Melinda Plemel has a post on the Return Path blog discussing delivery to Gmail.

March 24, 2011

Holomaxx v. MSFT and Yahoo

By laura

4 Min read

1 comment

24March

I mentioned way back in January that Yahoo had filed a motion to dismiss the case against Holomaxx. Microsoft filed a motion to dismiss around that time, although I didn’t mention it here. And, of course, Holomaxx filed a motion in opposition in both the Microsoft case and the Yahoo case. Nothing terribly interesting here, about what you’d expect to read. On March 11 the judge ruled...