If you’re using sendy and you’ve found that RFC 8058 one click unsubscribe fails – or, worse, seems to work but doesn’t actually unsubscribe the user – you should take a look at James’ workaround.
The worst thing about the yahoogle requirements has been their use of the term “one-click unsubscribe”. It’s an overloaded term that’s being used here to mean RFC 8058 in-app unsubscription. That’s a completely different thing to what one-click unsubscription has been used to mean for decades, often in the context of complying with legal requirements around...
Eventually our subscribers won’t want our email in their inbox any more. They can stop the mail either by unsubscribing from it, or by marking it as spam. We’d far rather they do the first so we should make it as easy as possible for them to unsubscribe. Also in most jurisdictions you’re legally required to offer a functional, easy to use unsubscription channel. So, how to do...
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