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Tag: rules

Make Mail.app work for you

Mark Nottingham (@mnot) posted a good idea to twitter:   Highlight e-mails that your MTA receives with TLS. Make sure to include your mail server’s name in the value (here to the left of what’s shown)     Mail.app has client support for mail routing rules. Out of the box all they’re configured to do is […]

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The rules of delivery success

Senders with delivery problems ask about “the rules.” “Just tell us what the rules are!” “If the ISPs would just tell us what to do we’d do it!” There is only one rule anyone needs to pay attention to for good mail delivery: Respect the recipient. Not good enough for you? Want more specific rules? […]

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  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


  • Email trends for 2017

    Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!No Comments


  • AOL FBL change

    Reminder for folks, AOL is changing their FBL from address starting on Jan 17th. AOLlogoForBlogThe (in)famous scomp@aol.net is going away to be replaced by fbl-no-reply @ postmaster.aol.com. These messages will be signed with the d= mx.postmaster.aol.com. Time to update your scripts!No Comments


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