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November 2016: The Month In Email

Happy December! Between #blackfriday, #cybermonday & #givingtuesday, pretty much everyone in the US has just survived a week of email from every brand and organization they’ve ever interacted with. Phew. Is this still the best strategy for most senders? Maybe. But it’s always important to be adaptable and continue to evaluate and evolve your strategy […]

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Google accounts breached

Over 1 million Google accounts breached by Android malware. There are some folks I know who really can’t understand why I stick with Apple over Android. The above issue is a big one. Doing what we do, security is a major consideration. I don’t need my accounts, or other accounts I have access to, compromised. […]

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October 2016: The Month in Email

We’ve returned from London, where I spoke at the Email Innovations Summit and enjoyed a bit of vacation. My wrap-up post also mentions an article I wrote for the Only Influencers site, which looks at questions I get asked frequently: “Why does spam make it to the inbox and our legitimate marketing email doesn’t? Should […]

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September 2016: The month in email

Happy October, everyone. As we prepare to head to London for the Email Innovations Summit, we’re taking a look back at our busy September. As always, we welcome your feedback, questions, and amusing anecdotes. Seriously, we could use some amusing anecdotes. Or cat pictures.   We continued to discuss the ongoing abuse and the larger […]

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Yahoo collaborating with US intelligence agencies

Today it was revealed that Yahoo has been scanning people’s email for the federal government. Yahoo Inc last year secretly built a custom software program to search all of its customers’ incoming emails for specific information provided by U.S. intelligence officials, according to people familiar with the matter. The company complied with a classified U.S. […]

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Censorship and free speech online

One of the things I discovered yesterday while looking at Krebs on Security was that Google Alphabet has a program to provide hosting and dDOS protection for journalists.  Project Shield, as it’s called, is a free service for approved applicants that keeps up websites that might be taken down otherwise. Eligible organizations include those providing news, information […]

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The Cyber and The Security

Cybersecurity has been on my mind lately. There is a lot of bad stuff going on, from giant dDOS attacks, to subscription bombing, to the ongoing low level harassment that some people have to deal with on a daily basis. I’ve written a lot about how I think marketers are going to have to step […]

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Security issues affect us all

I’ve been talking about security more on the blog. A lot of that is because the security issues are directly affecting many senders. The biggest effect recently has been on companies ending up on the SBL because their signup forms were the target of a subscription attack. But there are other things affecting online spaces […]

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Abuse, triage and data sharing

The recent subscription bombs have started me thinking about how online organizations handle abuse, or don’t as the case may be. Deciding what to address is all about severity. More severe incidents are handled first. Triage is critical, there’s never really enough time or resources to investigate abuse. What makes an event severe? The answer is […]

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Traffic Light Protocol

If you’re sharing sensitive computer security information it’s important to know how sensitive a document is, and who you can share it with. US-CERT and many other security organizations use Traffic Light Protocol as shorthand for how sensitive the information in a document is. It’s simple and easy to remember with just four colour categories: Red, Amber, […]

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  • Vague reports of Yahoo problems

    A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what's going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I'll share. For now, though, if you're seeing a small increase in Yahoo bounces (or other weirdnesses) others are seeing something odd, too.No Comments


  • Responsive design just got easier at Gmail

    Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.No Comments


  • Brief blogging break

    Sorry about the unexpected hiatus. I picked up a cold that really made me feel fuzzy and writing was an exercise in futility. I'll be back Monday. Meanwhile, Oracle bought another ESP (Bronto) when they bought NetSuite.  No Comments


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