Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.
This morning Return Path announced they have acquired OtherInbox. OtherInbox is a service that allows subscribers to create tagged email addresses and organize incoming mail. Acquiring OIB gives Return Path access to recipient behaviour that only the ISPs had previously. According to the press release, Return Path will be using engagement data from OIB as another factor for Return Path...
Yesterday, I looked at the analysis of ESP delivery done by Mr. Geake. Today we’ll look at some of his conclusions. “Being blacklisted most likely suggests that sender IP either sends out to a great deal of unknown or angry recipients.” That’s not how most blocklists work. Most blocklists are driven by spam traps or by the personal mailboxes of the list maintainers. The...
One of my mailing lists was asking questions today about an increase in invitation mailings from Spotify. I’d heard about them recently, so I started digging through my mailbox to see if I’d received one of these invites. I hadn’t, but it clued me into a blog post from early this year that I hadn’t seen before. Research: ESPs might get you blacklisted. That article is full...
A friend of mine sent me a copy of an email she received, asking if I’d ever heard of this particular sender. It seems a B2B lead generation company was sending her an email telling her AOL was blocking their mail and they had stopped delivery. All she needed to do was click a link to reactivate her subscription. The mail copy and the website spends an awful lot of time talking about how...
ReturnPath announced today that images and links from Return Path Certified senders are turned on by default in the Yahoo mail interface. This affects many of the other domains using Yahoo for mail hosting including Bellsouth, SBC, Rogers, BT Internet and Rocketmail. Overall, I think this is something that Return Path can be proud of. Yahoo fiercely protects their users’ inboxes. They have...
Someone posted the following question about ReturnPath in the comments:
Does anyone have any reports or links as to whether Return Path are worth the thousands p.a that they charge?
I don’t have any reports or links handy. Anyone have any?
Also, what about competing services like Goodmail and PivotalVeracity?
Have a great weekend all.
This morning ReturnPath and Yahoo announced the new Yahoo FBL has gone live. Signups are being accepted at . Yahoo provides the following instructions: Yahoo! offers a Complaint Feedback Loop service, free of charge, via this site operated by Return Path. To begin the process: Determine your sending domain (the d= value in your DomainKeys or DKIM signature). Determine your selector (the s= value...
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