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Tag: sender score

Return Path acquires OtherInbox

This morning Return Path announced they have acquired OtherInbox. OtherInbox is a service that allows subscribers to create tagged email addresses and organize incoming mail. Acquiring OIB gives Return Path access to recipient behaviour that only the ISPs had previously. According to the press release, Return Path will be using engagement data from OIB as […]

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Just go read here…

I wrote earlier this week about bad ways to evaluate and choose an ESP. It was all going to end today in an insightful and profound post telling all of you exactly how to find the best ESP. Then Smartinsights published an insightful and useful article on choosing an ESP yesterday. So, yeah, just go […]

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