BLOG

Tag: senderid

… until it stops moving

Nothing is impossible to kill. It’s just that sometimes after you kill something you have to keep shooting it until it stops moving.Mira Grant, Feed It’s getting to the time of year when I can get away with some horror movie metaphors. Today, things that are dead. 1. ADSP ADSP was a domain repudiation scheme […]

1 Comment

Hotmail moves to SPF authentication

Hotmail has recently stopped using Sender ID for email authentication and switched to authenticating with SPF. The protocol differences between SenderID and SPF were subtle and most senders who were getting a pass at Hotmail were already publishing SPF records. From an email in my inbox from September: Authentication-Results: hotmail.com; sender-id=pass (sender IP is 65.55.240.72) […]

15 Comments

SPF records: not really all that important

I’ve been working through some Hotmail issues with a client over the last few months. One of the things that has become clear to me is how little Hotmail actually does with SPF records. In fact, Hotmail completely ignored my client’s SPF record and continued to deliver email into the inbox. This isn’t just a […]

6 Comments
  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


  • Email trends for 2017

    Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!No Comments


  • AOL FBL change

    Reminder for folks, AOL is changing their FBL from address starting on Jan 17th. AOLlogoForBlogThe (in)famous scomp@aol.net is going away to be replaced by fbl-no-reply @ postmaster.aol.com. These messages will be signed with the d= mx.postmaster.aol.com. Time to update your scripts!No Comments


Archives