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November 5, 2014

The best time to send email

By laura
3 Min read
4 comments
05November

This subject comes up over and over again. Many senders are convinced that there is a best time to send email. Countless research hours have been dedicated to finding that best time to send email. Numerous blog posts discuss what the best time to send email is. From my perspective, there are better places for senders to spend time than figuring out what the exact right time is.But, senders still...

November 5, 2010

Standing in the stadium

By laura
1 Min read
3 comments
05November

If you distill marketing down to its very essence what you find is everyone battling for a targets attention. Everything marketers do is to get “mindshare” or, in normal people terms, attention. The goal is to get people to remember your product over all the other products out there. Many email marketers seem to think that increasing the frequency of mail is the most successful way to...

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