Tagservice

November 23, 2015

Tell me about your business model

By laura
3 Min read
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23November

I posted Friday about how most deliverability folks roll their eyes when a sender starts talking about their business model. The irony is that one of the first things I do with a client is ask them to tell me about their business model and how email fits into their business plan. Once I know that, I can help them improve their email sending to meet the requirements of ISPs, blocklists and...

September 3, 2015

Your system; your rules

By laura
3 Min read
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03September

In the late 90s I was reasonably active in the anti-spam community and in trying to protect mailboxes. There were a couple catchphrases that developed as a bit of shorthand for discussions. One of them was “my server, my rules.” The underlying idea was that someone owned the different systems on the internet, and as owners of those systems they had the right to make usage rules for...

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