TagSeth Godin

September 16, 2009

Hidden cost of email blasts

By laura
1 Min read
1 comment
16September

Seth Godin has a post up today talking about how friction, that is the cost of sending marketing, is good for marketing. With more friction, marketers make choices about sending instead of sending to everyone. The post touches on a point I’ve certainly tried to explain to clients and senders in general. Email, of course, is free. Except it’s not. The friction that slows down sending...

February 2, 2009

Negative brand building with email

By laura
2 Min read
2 comments
02February

Seth Godin compares and contrasts two different email campaigns he’s received. One is a opt-in campaign that is highly relevant to him. The other is spam, sent to two “discovered” email addresses. The whole post is very good, but there are a couple things he said that bear repeating. There are a hundred ways to skulk around, to collect email addresses, to write clever privacy...

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