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Ask Laura: Should I let my ESP give me a shared IP?

Dear Laura, Our company has been shopping around for ESPs and most of them want to put us on a shared IP address. I have always heard that senders should get dedicated IPs. Will this hurt our deliverability? Regards, Sharing is Hard Dear Sharing, For a long time, IP reputation was the major factor in identifying good mail from bad mail. Good IPs helped mail get into the inbox. Poor IPs were...

Is Amazon SES a reputable place to send mail from

On the first installment of our Wednesday question series, I chose a question from twitter. Can you advise is Amazon SES is a reputable place to send email from? @inkpixelspaper This is a great question. In many cases the reputation of a provider doesn’t affect delivery, but as with almost everything in email there are exceptions and cases where a poor provider reputation may affect...

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