Tagsocial media

November 9, 2017

Subscription bombing and abuse prevention

By laura
2 Min read
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09November

A few weeks ago ProPublica was the victim of a subscription bomb attack. Julia Angwin found my blog post on the subject and contacted me to talk about the post. We spent an hour or so on the phone and I shared some of the information we had on the problem. Julie told me she was interested in investigating this further problem further. Today, ProPublica published Cheap Tricks: the Low Cost of...

July 28, 2017

Social marketing

By laura
3 Min read
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28July

The following showed up in my mailbox a few moments ago I commented to Steve that social marketing was about connecting with people, and businesses aren’t people. That’s why social marketing for B2B is hard: there are no people involved. Or, as he pointed out, B2B in the social space is bot to bot marketing. Of course, there aren’t literal bots behind most brands. In the B2C...

July 1, 2016

Harvesting Addresses from LinkedIn

By laura
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01July

There seems to have been an uptick in the number of folks harvesting addresses from their LinkedIn contacts and adding them to mailing lists. I’ve been seeing this in my own mailbox. I’m getting added to different lists and because I used a tagged address I know these folks are harvesting from LinkedIn. This behavior is really rude. Just because someone accepted your contact request...

December 2, 2015

Looking forward

By laura
4 Min read
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02December

The nice folks over at Sparkpost asked me and other email experts for some thoughts on what we think the most important issues in email will be in 2016. I do think security is going to be a major, major change in delivery. From what I’ve seen there’s been a shift in the mindset of a lot of people. Previously a lot of folks in the email space were very accommodating to old systems and...

July 2, 2013

Strangers, connections and social media

By laura
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02July

One of the major challenges of social media is letting people connect with folks they don’t know while preventing abuse. Most of the major social networks are trying. Let’s look at LinkedIn and the tools they give users to stop abuse. Overall, they are pretty good about stopping their platform from being abused, but don’t have many processes to stop folks from harvesting...

April 17, 2013

Social media the Home Depot way

By laura
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17April

I’ve been following Richard the Cat on Twitter for a while. It’s the story of a family and their trials and tribulations with their yard as told by their cat. The twitter feed (and Richard’s tumblr) are a product of the Home Depot marketing department. And it’s great. Richard has awesome comments on his humans and their struggle to create a happy yard. The tweets are low...

March 8, 2013

Social invading everything

By laura
3 Min read
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08March

I discovered, inadvertently, that there is a business networking site modeled after dating site. If you’re selling something you go on the site and register as a seller. If you’re buying something you go on the site and register as a buyer. Buyers can post RFIs and sellers can respond. Decent enough business model, they’ve even fleshed it out so the site itself acts as an...

May 23, 2012

The challenge of integrated marketing

By laura
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23May

There are dozens of ways for companies to interact with customers these days. Business Insider recently posted this infographic, only to realize that they’d left off Pintrest. With all of these ways to touch customers, it’s no surprise that many times front-line customer support have no idea what marketing is telling customers and potential customers. This can lead to confusion and...

July 25, 2011

Social marketing

By laura
1 Min read
2 comments
25July

I don’t follow many brands on twitter or facebook. Those that I do are local businesses we actually shop at. It’s been interesting watching these local groups use the social networks to market. One is The Milk Pail Market in Mountain View. They have a reasonably active Facebook page. How have they been using social marketing? Announcing specials “from now ’till close, come...

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