The following showed up in my mailbox a few moments ago I commented to Steve that social marketing was about connecting with people, and businesses aren’t people. That’s why social marketing for B2B is hard: there are no people involved. Or, as he pointed out, B2B in the social space is bot to bot marketing. […]
There seems to have been an uptick in the number of folks harvesting addresses from their LinkedIn contacts and adding them to mailing lists. I’ve been seeing this in my own mailbox. I’m getting added to different lists and because I used a tagged address I know these folks are harvesting from LinkedIn. This behavior is […]
The nice folks over at Sparkpost asked me and other email experts for some thoughts on what we think the most important issues in email will be in 2016. I do think security is going to be a major, major change in delivery. From what I’ve seen there’s been a shift in the mindset of a […]
One of the major challenges of social media is letting people connect with folks they don’t know while preventing abuse. Most of the major social networks are trying. Let’s look at LinkedIn and the tools they give users to stop abuse. Overall, they are pretty good about stopping their platform from being abused, but don’t […]
I’ve been following Richard the Cat on Twitter for a while. It’s the story of a family and their trials and tribulations with their yard as told by their cat. The twitter feed (and Richard’s tumblr) are a product of the Home Depot marketing department. And it’s great. Richard has awesome comments on his humans […]
I discovered, inadvertently, that there is a business networking site modeled after dating site. If you’re selling something you go on the site and register as a seller. If you’re buying something you go on the site and register as a buyer. Buyers can post RFIs and sellers can respond. Decent enough business model, they’ve […]
There are dozens of ways for companies to interact with customers these days. Business Insider recently posted this infographic, only to realize that they’d left off Pintrest. With all of these ways to touch customers, it’s no surprise that many times front-line customer support have no idea what marketing is telling customers and potential customers. […]
I don’t follow many brands on twitter or facebook. Those that I do are local businesses we actually shop at. It’s been interesting watching these local groups use the social networks to market. One is The Milk Pail Market in Mountain View. They have a reasonably active Facebook page. How have they been using social […]
An interesting look at what doesn’t work when marketing on Facebook.
Adobe has a good post up about consumer reaction and interaction with brands in social media like Twitter and Facebook.