The nice folks over at Sparkpost asked me and other email experts for some thoughts on what we think the most important issues in email will be in 2016. I do think security is going to be a major, major change in delivery. From what I’ve seen there’s been a shift in the mindset of a lot of people. Previously a lot of folks in the email space were very accommodating to old systems and...
One of the major challenges of social media is letting people connect with folks they don’t know while preventing abuse. Most of the major social networks are trying. Let’s look at LinkedIn and the tools they give users to stop abuse. Overall, they are pretty good about stopping their platform from being abused, but don’t have many processes to stop folks from harvesting...
I’ve been following Richard the Cat on Twitter for a while. It’s the story of a family and their trials and tribulations with their yard as told by their cat. The twitter feed (and Richard’s tumblr) are a product of the Home Depot marketing department. And it’s great. Richard has awesome comments on his humans and their struggle to create a happy yard. The tweets are low...
My twitter feeds exploded with discussion and comments and retweets about the explosions in Boston this afternoon. One of my friends even commented, “It’s days like today when you can tell who is scheduling tweets.” If you are scheduling tweets it’s really important to have someone around to monitor local, national or international events and stop those tweets before your...
I discovered, inadvertently, that there is a business networking site modeled after dating site. If you’re selling something you go on the site and register as a seller. If you’re buying something you go on the site and register as a buyer. Buyers can post RFIs and sellers can respond. Decent enough business model, they’ve even fleshed it out so the site itself acts as an...
There are dozens of ways for companies to interact with customers these days. Business Insider recently posted this infographic, only to realize that they’d left off Pintrest. With all of these ways to touch customers, it’s no surprise that many times front-line customer support have no idea what marketing is telling customers and potential customers. This can lead to confusion and...
I don’t follow many brands on twitter or facebook. Those that I do are local businesses we actually shop at. It’s been interesting watching these local groups use the social networks to market. One is The Milk Pail Market in Mountain View. They have a reasonably active Facebook page. How have they been using social marketing? Announcing specials “from now ’till close, come...
There’s been a bit of a commotion on Twitter and over at J Caldwell’s blog about Al’s reaction to someone harvesting his address off LinkedIn and then adding that email address to his company’s marketing / newsletter database. Al objected to getting the mail, the person who did this shot back that it wasn’t spam, there was lots of arguing both over twitter and on the...
I’ve been seeing more and more social network spam recently, mostly on twitter. In some ways it’s even more annoying than email spam. Here I am, happily having a conversation with a friend and then some spammer sticks their nose in and tweets “myproduct will solve your problem!” It’s happened twice in the last week. In most recent example, I was asking my twitter...
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