I use tom@hotmail.com as my default bogus email address. Tom has subscribed to so many things because of me. This is why address verification doesn’t work. The address tom@hotmail.com is a real address. It exists. It accepts mail. And at least one person admits to signing up Tom for mail that the person doesn’t want. I’m sure he’s not the only one. <- 250 OK -> MAIL...
People make all sorts of claims about typo traps. One claim that showed up recently was that Spamhaus has just started using typo traps. I asked my Facebook network when people started using typos to detect incoming spam. Two different colleagues mentioned using typos, both on the left hand side and the right hand side, back in ’98 and ’99. The point is, typo traps are absolutely...
Lost in all of the DOS attack news this week is that the first installment of Spamhaus answering questions from marketers in Ken Magill’s newsletter. It’s well worth a read for anyone who is interested in hearing directly from Spamhaus. One quote stood out for me, and it really sums up how I try to work with clients and their email programs. Playing evasion games to avoid traps is...
According to Ken, Outward Media has productized a database of 300,000,000 email addresses that should never be mailed. OMI’s Clean-Send Suppression Database can help to protect your email sender reputation and save you valuable marketing dollars. In a nutshell, OMI Clean-Send is a database consisting of approximately 300 million negative email records (spam traps, foreign IP’s, hard bounces, and...
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