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Tag: Spam

Explicit consent

I’m working on a blog post about correlation and causation and how cleaning a list doesn’t make it opt-in and permission isn’t actually as outdated as many think and is still important when it comes to delivery. Today is a hard-to-word day, so I headed over to twitter. Only to find someone in my personal […]

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It’s not marketing, it’s spam

There are times when I hesitate to call what marketers do “spam.” I can use the euphemisms with the best of ’em. “Cold emails” “Targeted Marketing” “B2B marketing.” I’ll say it here and now: cold emails are spam. Sales people who are sending enough email that they require automation to actually send the mail are […]

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Gmail, machine learning, filters

I’m sure by now readers have seen the article from Gmail “Spam does not bring us joy — ridding Gmail of 100 million more spam messages with TensorFlow.” If you haven’t seen it, go read it. It’s not often companies write about their filtering philosophy and what tools they’re using to manage incoming bad mail. […]

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One subscription should equal one unsubscription

One of the side effects of using tagged addresses to sign up for things is seeing exactly what companies do with your data once they get it. For instance, 3 years ago I downloaded a white paper or something from an ESP. That white paper was apparently co-branded and the other company got my email […]

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Filters working as intended

One of the toughest deliverability problems to deal with is when mail is blocked or going to spam because the filters are working as intended. Often the underlying issue is a lack of permission. In the consumer space there are some thing the sender can do to change their metrics and get to the inbox. […]

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B2B mail and compliance failures

This morning I got an email to a tagged address. The tag matched the company so it’s very likely I did actually sign up. Digging back through my mailbox, I see one previous email to that account – back in 2008. 2008. One email. Who knows why I signed up and gave them an email […]

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Yeah… don’t do that

Never add someone to a mailing list without giving them a heads up that you’re doing it. It’s just uncool and rude. For example, I have been contacting some vendors about some work we need done. One of them has yet to answer my inquiry, but has already added me to their newsletter. Even worse, […]

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How much is too much?

Anecdotally I’m hearing a few different things about recent mail sends. Multiple ESPs are reporting that their customers, combined, sent more than 2 Billion emails on Friday. SendGrid was close to 3 Billion. Mailchimp was over 2 billion. When all is said and done, I wouldn’t be surprised if the final volume totals topped 20 […]

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Transactional mail can be spam

Marketers have a thing about transactional mail. In the US, transactional mail is exempt from many of the CAN SPAM regulations. If they label a mail transactional, then they can send it even when the recipient has opted-out! The smart marketer looks for opportunities to send transactional mail so they can bother spam get their brand in […]

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Fun with spam filters

I recently had a challenging travel experience in the Netherlands, trying to get from Schipol airport to a conference I was speaking at. As part of my attempt to get out of the airport, I installed UBER on my phone. There were some challenges with getting UBER to authorise my phone number, so I tried […]

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