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Tag: Spam

CAN SPAM says I can!

Saw a new disclaimer on mail sent to an address harvested off our website today: disclaimer: This is an advertisement and a promotional mail-in adherence to the guidelines of CAN-SPAM act 2003. We have clearly mentioned the source id of this mail, also clearly mentioned the subject line, and they are in no way misleading […]

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Opting out of “service” messages

A frequent question in a number of deliverability spaces is how to tell if a message is transactional or marketing. In most cases the decision is related to whether or not to respect an unsubscribe request. All too often companies decide that their messages are too important to allow someone to opt-out of. The problem […]

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Spam is never timely nor relevant

One of the ongoing recommendations to improve deliverability is to send email that is timely and relevant to the recipient. The idea being that if you send mail a recipient wants, they’re more likely to interact with it in a way that signals to the mailbox provider that the message is wanted. The baseline for […]

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Spamming for deliverability

This morning I woke up to a job offer. I hear a number of other email deliverability folks received the same job offer. I am writing to you from [Company].  We are one of the oldest and best reputed partners for Salesforce.  We have succeeded because we only hire the best, most experienced developers.  We […]

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ESPs are failing recipients

Over the last few years I’ve reduced the complaints I send to ESPs about their customers to almost nothing. The only companies I send complaints to are ones where I actually know folks inside the compliance desk, and I almost never expect action, I just send them as professional courtesy. The sad fact is, many […]

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Explicit consent

I’m working on a blog post about correlation and causation and how cleaning a list doesn’t make it opt-in and permission isn’t actually as outdated as many think and is still important when it comes to delivery. Today is a hard-to-word day, so I headed over to twitter. Only to find someone in my personal […]

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It’s not marketing, it’s spam

There are times when I hesitate to call what marketers do “spam.” I can use the euphemisms with the best of ’em. “Cold emails” “Targeted Marketing” “B2B marketing.” I’ll say it here and now: cold emails are spam. Sales people who are sending enough email that they require automation to actually send the mail are […]

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Gmail, machine learning, filters

I’m sure by now readers have seen the article from Gmail “Spam does not bring us joy — ridding Gmail of 100 million more spam messages with TensorFlow.” If you haven’t seen it, go read it. It’s not often companies write about their filtering philosophy and what tools they’re using to manage incoming bad mail. […]

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One subscription should equal one unsubscription

One of the side effects of using tagged addresses to sign up for things is seeing exactly what companies do with your data once they get it. For instance, 3 years ago I downloaded a white paper or something from an ESP. That white paper was apparently co-branded and the other company got my email […]

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Filters working as intended

One of the toughest deliverability problems to deal with is when mail is blocked or going to spam because the filters are working as intended. Often the underlying issue is a lack of permission. In the consumer space there are some thing the sender can do to change their metrics and get to the inbox. […]

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