BLOG

Tag: Spam

Permission and B2B spam

Two of the very first posts I wrote on the blog were about permission (part 1, part 2). Re-reading those posts is interesting. Experience has taught me that recipients are much more forgiving of implicit opt-in than that post implies. The chance in recipient expectations doesn’t mean, however, that permission isn’t important or required. In fact, […]

No Comments

The Blighty Flag

Back in the dark ages (the late ’90s) most people used dialup to connect to the internet. Those people who had broadband could run all sorts of services off them, including websites and mail servers and such. We had a cable modem for a while handling mail for blighty.com. At that time blighty.com had an […]

No Comments

Spam-infused Mai-Tai

Happy Labor Day! Celebrate it with the perfect email-themed cocktail – a spam-infused Mai Tai, served in the traditional glass. A speciality of the Duck Inn in Chicago, it’s made from a fat-washed dark rum: Slice Spam thin and lay the slices onto a small sheet pan. Cover with 5oz of melted lard. Bake at 250 degrees […]

No Comments

Conversations with spammers

It’s amazing how many spammers try and fool deliverability into accepting a questionable list. All too often they fall back on a story. The basic points: a company you’ve never heard of collected millions of email addresses on a website hosted on a low end VPS. I’ve never heard of your company. We’re just that much better at […]

2 Comments

July 2017: The month in email

August is here, and as usual, we’re discussing spam, permissions, bots, filters, delivery challenges, and best practices. One of the things we see over and over again, both with marketers and with companies that send us email, is that permission is rarely binary — companies want a fair amount of wiggle room, or “implied permission” […]

No Comments

Marketing automation plugins facilitate spam

There’s been an explosion of “Google plugins” that facilitate spam through Gmail and G Suite. They have a similar set of features. Most of these features act to protect the spammer from spam filtering and the poor reputation that comes from purchasing lists and incessantly spamming targets. Some of these plugins have all the features […]

5 Comments

Mike might be spamming, but why?

I’ve been talking a lot about ongoing B2B spam. That is, where senders drop your address into some sort of automation, that sends mail from gmail or amazon and just spams and spams and spams. This is what my mailbox looked like this morning Yes, every one of those emails is sent to the same […]

2 Comments

I’m not a customer any more

We recently moved co-working spaces, after 8 or 9 years in the same place.  I’ll be up front here, we left Space A because I was annoyed with them. I’ve been increasingly unhappy with them for a while, but moving is a pain so just put up with them. But their most recent rent increase along […]

2 Comments

Delete or read?

This week I attended a Data Visualization workshop presented by the Advanced Media Center at UC Berkeley. Every year I set at least one professional development goal; this year it’s learning how to better communicate visually. Part of the class included other resources, which led me to Nathan Yau’s website. One of the articles on […]

No Comments

Permission trumps good metrics

Most companies and senders will tell you they follow all the best practices. My experience says they follow the easy best practices. They’ll comply with technical best practices, they’ll tick all the boxes for content and formatting, they’ll make a nod to permission. Then they’re surprised that their mail delivery isn’t great. Too many senders, ESPs […]

No Comments

Archives