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Tag: Spam

Spam isn’t going away

I got a piece of B2B spam last week that showed in several different ways why spam isn’t going away any time soon. Systemic problems dealing with abuse at scale at Google. Ethics problems at Cloudflare. Problems dealing with abuse at scale at Amazon. Cultural problems in India, several times over. Buckle up. The spam […]

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Did the algorithm change?

When faced with unexplained deliverability changes one of the first questions many folks ask is “Did the algorithm change.” In many ways this is an meaningless question. Why? Because there are two obvious answers to the question. A1: Of course it didn’t. A2: Of course it did. Both answers are correct, but they’re answering different […]

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GDPR and Whois data

For folks who aren’t following the discussion about whois records and GDPR compliance there’s a decent summary at vice.com: What Is Going to Happen With Whois? The problem, briefly stated, is that ICANN has agreements with the thousands of domain registrars around the globe like GoDaddy or HostGator which oblige the companies to post WHOIS […]

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Social media connections are not opt-ins

It seems silly to have to say this, but connecting on social media is not permission to add an address to your newsletter or mailing list or prospecting list or spam list. Back in 2016, I wrote: [Scraping addresses from LinkedIn] is really rude. Just because someone accepted your contact request on LinkedIn, doesn’t mean […]

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Not fooling anyone…

A question came up on the Women of Email Facebook page about sending cold B2B emails. This is one of those areas I have strong opinions about, mostly because I am so tired of getting deceptive and unending messages from folks. Realistically, cold emailing isn’t going to stop just because recipients hate receiving it. We […]

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Permission and B2B spam

Two of the very first posts I wrote on the blog were about permission (part 1, part 2). Re-reading those posts is interesting. Experience has taught me that recipients are much more forgiving of implicit opt-in than that post implies. The chance in recipient expectations doesn’t mean, however, that permission isn’t important or required. In fact, […]

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The Blighty Flag

Back in the dark ages (the late ’90s) most people used dialup to connect to the internet. Those people who had broadband could run all sorts of services off them, including websites and mail servers and such. We had a cable modem for a while handling mail for blighty.com. At that time blighty.com had an […]

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Spam-infused Mai-Tai

Happy Labor Day! Celebrate it with the perfect email-themed cocktail – a spam-infused Mai Tai, served in the traditional glass. A speciality of the Duck Inn in Chicago, it’s made from a fat-washed dark rum: Slice Spam thin and lay the slices onto a small sheet pan. Cover with 5oz of melted lard. Bake at 250 degrees […]

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Conversations with spammers

It’s amazing how many spammers try and fool deliverability into accepting a questionable list. All too often they fall back on a story. The basic points: a company you’ve never heard of collected millions of email addresses on a website hosted on a low end VPS. I’ve never heard of your company. We’re just that much better at […]

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July 2017: The month in email

August is here, and as usual, we’re discussing spam, permissions, bots, filters, delivery challenges, and best practices. One of the things we see over and over again, both with marketers and with companies that send us email, is that permission is rarely binary — companies want a fair amount of wiggle room, or “implied permission” […]

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