Gmail is a challenge for even the best senders these days. With the recent Gmail changes there isn’t any clear fix to getting open rates or inbox delivery back up. Some of it depends on what is causing Gmail to filter the mail. Changing subject lines, from name, from address may get mail back to the inbox in the short term, but it only works until the filters catch up. What I am seeing...
IP reputation is a measure of how much wanted mail a particular IP address sends. This wanted mail is measured as a portion of the total email sent from that IP. Initially IP reputation was really the be all and end all of reputation, there was no real good way to authenticate a domain or a from address. Many ISPs built complex IP reputation models to evaluate mail based on the IP that sent the...
A while ago I wrote some thoughts about the conflicting requirements of delivery and marketing. I posted something similar over on the Only Influencers list, too. My thoughts generated a very interesting discussion, one that helped me clarify some of my somewhat random thoughts from earlier. Marketing is about finding mindshare. One way you get mindshare is repetition. But people tune out...
Experian CheetahMail believes that opt-out email appending is no longer an acceptable practice, and that marketers should no longer use of this practice to acquire customer email addresses. EmailResponsibly In my experience, appending causes major delivery problems. Of course, every time the issue comes up some marketer tells us who think it’s a bad idea that they successfully used...
RSS - Posts