It’s time we talk about cold outreach mail. In the last 2 years the volume and aggressiveness of cold outreach mail seems to have exploded. There are dozens of companies out there who are selling services to companies to facilitate cold outreach. My own sales mailbox is full of requests from companies to help them solve their delivery problems. So let’s talk about cold outreach...
Back in April I wrote about some poor marketing automation that ended up spamming me with ‘cart abandonment’ emails when the issue was the company’s credit card processing went down. That post has now been scraped by the spammers Moosend and they keep sending me… poorly targeted automated spam. So, yes, Moosend (who are prolific and annoying spammers) are sending me spam...
The Commission finds that nCrowd, Inc. committed one violation of paragraph 6(1)(a) and one violation of paragraph 6(2)(c) of Canada’s Anti-Spam Legislation (the Act) in relation to commercial electronic messages sent to recipients in Canada. The Commission also finds that Brian Conley is liable, under section 31 of the Act, for those violations. Accordingly, the Commission imposes an...
There are probably hundreds of thousands of really awesome SaaS products out there. They provide a framework to do all sorts of stuff that used to be really hard to do. Almost all of them include some email component. They dutifully build the email piece into their platform and, because they’re smart, they outsource the actual sending to one of SMTP providers. They’re happy, their...
It’s amazing how many spammers try and fool deliverability into accepting a questionable list. All too often they fall back on a story. The basic points: a company you’ve never heard of collected millions of email addresses on a website hosted on a low end VPS. I’ve never heard of your company. We’re just that much better at marketing. This list is guaranteed 100% opt in...
I recently received a 419 spam that had a message at the top of the email. Yup, a 419 spammer is trying to convince me there are millions of dollars waiting for me, but he won’t pay his software vendor 29.99 to comply with a license. This is only the most recent in a long line of examples of spammers being cheap and attempting to steal services. Back when I was working abuse almost every...
In the delivery space, stuff comes in cycles. We’re currently in a cycle where people are unhappy with spam filters. There are two reasons they’re unhappy: false positives and false negatives. False positives are emails that the user doesn’t think is spam but goes into the bulk folder anyway. Fales negatives are emails that the user does thing is spam but is delivered to the...
Last week the CRTC published a CASL enforcement action wherein they fined an individual $15,000 for 10 violations of the act. The Commission imposes an administrative monetary penalty of $15,000 on William Rapanos for 10 violations of section 6 of Canada’s Anti-Spam Legislation. Specifically, Mr. Rapanos sent commercial electronic messages (i) that did not identify the sender, (ii) that did not...
This week the Canadian Radio-television and Telecommunications Commission (CRTC) announced a $50,000 fine against Blackstone Learning Corp. for violations of CASL. In early 2015, the CRTC identified over 380,000 emails sent without the consent of recipients and fined Blackstone $640,000. Blackstone appealed the ruling and the Commission lowered the fine to $50,000. I strongly recommend folks who...
Spamhaus gave a bunch of us a preview of their new “Top 10 worst” (or should that be bottom 10?) lists at M3AAWG. These lists have now been released to the public. The categories they’re measuring are: Countries Spam ISPs Spammers Botnet Countries Botnet ISPs Botnet ASNs TLDs Nothing really surprising there, but it’s nice to see the numbers. I have to wonder if the listing...
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