Another day, another ESP telling a client to publish a SPF include for the wrong domain. It shouldn’t annoy me, really. It’s mostly harmless and it’s just an extra DNS look up for most companies. Heck, we followed Mailchimp’s advice and added their include to our bare root domain and it’s not really a huge deal for companies with only a couple SaaS providers. Still...
Right at the end of January, Microsoft appears to have made couple of changes to how they’re handling authentication. The interesting piece of this is that, in both cases, Microsoft is taking authentication protocols and using them in ways that are slightly outside the spec, but are logical extensions of the spec. The first is an extension of DMARC. They’re rolling out inbox flags for...
At the end of last year, Steve wrote a post about the different types of authentication. I thought I’d build on that and write about the costs associated with each type. While I know a lot of my readers are actually on the sending side, I’m also going to talk about the costs associated with the receiving side and a little bit about the costs for intermediaries such as CRM systems or...
Some notes on some of the different protocols used for authentication and authentication-adjacent things in email. Some of this is oral history, and some of it may be contradicted by later or more public historical revision. SPF Associates an email with a domain that takes responsibility for it. Originally Sender Permitted From, now Sender Policy Framework. It allows a domain owner to announce...
A couple folks have asked me recently about MX records that they don’t understand. These records consist of a single . or they contain localhost or they are 127.0.0.1. In all cases, the domain owners use these records to signal that the domains don’t accept email. What do these records look like? Why do domains do this? In all cases it’s because the domain owners want to signal...
Many deliverability folks stopped recommending publishing SPF records for the 5322.from address to get delivery to Microsoft. I even remember Microsoft saying they were stopping doing SenderID style checking. A discussion on the emailgeeks slack channel has me rethinking that. It started out with one participant asking if other folks were seeing delivery improvement at MS if they added a SPF...
Multiple times over the last few weeks folks have posted a screenshot of Google Postmaster tools showing some percentage of mail failing DMARC. They then ask why DMARC is failing. Thanks to how DMARC was designed, they don’t need to ask anyone this, they have all the data they need to work this out themselves. The DMARC protocol contains a way to request reports when DMARC authentication...
A question came up on the email geeks slack channel about empty from addresses. I asked if they meant the 5321 or 5322 from address which prompted a question about if you could even have a null 5321 from. Yes, you can and it’s commonly used for some types of email. 5321.from is the bounce address, and the domain used in SPF authentication. Null addresses, literally <>, are used for email...
A question came up on the email geeks slack channel (Join Here) about SenderID. They recently had a customer ask for SenderID authentication. We’ve written about it a few times: (Hotmail moves to SPF Authentication and Until it stops moving) but we’ve not actually stated the reasons why in a post. SenderID was basically SPF version 2. It tried to use the same mechanism as SPF to...
When it comes to SPF records there seems to be a lot of confusion. I mean, a decade after I posted it Authenticating SPF is still the most frequently visited post on the site. And, of course, there are hundreds of other pages out there that discuss SPF and what to publish. Still, there are common questions. Most recently I’ve been addressing questions about what SPF records need to be...
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