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Tag: spf

Check your tech

One of the things we do for just about every new client coming into WttW is have them send us an email from their bulk mail system. We then check it for technical correctness. This includes things like reviewing all the different From headers, rDNS of the connecting IP, List-Unsubscribe headers and authentication. This is […]

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TXTing

On Friday I talked a bit about the history behind TXT records, their uses and abuses. But what’s in a TXT record? How is it used? When and where should you use them? Here’s what you get if you query for the TXT records for exacttarget.com from a unix or OS X command line with dig […]

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A brief history of TXT Records

When the Domain Name System was designed thirty years ago the concept behind it was pretty simple. It’s mostly just a distributed database that lets you map hostname / query-type pairs to values. If you want to know the IP address of cnn.com, you look up {cnn.com, A} and get back a couple of IP addresses. […]

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What is the Mail From field?

When emails are sent, there are two from fields, the Mail From and the Display From address.  The Display From address (technically referred to as RFC.5322 from address) is the from address that is displayed to the end user within their email client.  The Mail From (technically referred to as RFC.5321 from address) is the […]

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Four things to check before your next mailing

Like many bits of technology, email is often set-and-forget. Everything is checked and rechecked during setup, and then no one goes back and looks at it again. But mail programs are not static, and people make changes. These changes don’t really break things, but over time they can create their own set of problems. Setting […]

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Office365/EOP IPv6 changes starting today

Terry Zink at Microsoft posted earlier this week that Office365/Exchange Online Protection will have a significant change this week. Office365 uses Exchange Online Protection (EOP) for spam filtering and email protection. One of the requirements to send to EOP over IPv6 is to have the email authenticated with either SPF or DKIM.  If the mail […]

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Authentication and Repudiation

Email Authentication lets you demonstrate that you sent a particular email. Email Repudiation is a claim that you didn’t send a particular email.   SPF is only for email authentication1 DKIM is only for email authentication DMARC is only for email repudiation   1 SPF was originally intended to provide repudiation, but it didn’t work reliably enough to […]

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March 2015: The month in email

Happy March! We started the month with some more movement around CASL enforcement from our spam-fighting friends to the north. We noted a $1.1 million fine levied against Compu-Finder for CASL violations, as well as a $48,000 fine to Plentyoffish Media for failing to provide unsubscribe links. We noted a few interesting things: the fines […]

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Bad SPF can hurt your reputation

Can a bad SPF record ruin your delivery, even though all your mail still passes SPF? Yes, it can. One of our clients had issues with poor delivery rates to the inbox at gmail and came to us with the theory that it was due to other people using their domain to send spam to […]

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Salesforce SPF and now DKIM support

Salesforce has published a SPF record for sending emails from Salesforce for years and with the Spring ’15 release, they will provide the option to sign with DKIM. The SPF record is straight forward, include:_spf.salesforce.com which includes _spf.google.com, _spfblock.salesforce.com, several IP address blocks, mx, and ends with a SoftFail ~all. Salesforce Knowledge Article Number: 000006347 […]

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  • Ongoing Yahoo delays

    I've been hearing from folks over the last few days that they're seeing an uptick in deferrals from Yahoo! The deferrals are not uniform. ESPs report they're seeing some, but not all, customers affected. Other ESPs aren't seeing any changes. It's not just you. But it would be very worthwhile to dig into engagement and other stats. It's possible this is a new normal at Yahoo! and they're tightening filters to catch mail that doesn't fit their standards but was previously difficult to filter.No Comments


  • AOL starts using Sender Score Certification

    Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.  1 Comment


  • iCloud Service Disruption

    40% of iCloud users were affected this morning during a service disruption between 2:15AM and 9:30AM. Apple System StatusNo Comments


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