Tag: Standards

Six months or out

Mickey Chandler has a great post up about Triage vs. Planning. Where he talks about the decisions you make differ depending on the context. It’s a good read, and I strongly encourage everyone to go give it a look. But his post led me to a post by Andrew Kordek at Trendline where he claims […]

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Expiring emails

J.D. Falk posts over on the Return Path blog about the new proposed standard for expiring email. It’s an interesting concept, but like J.D. I don’t see it going very far.

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Return Path Changes certification standards

Return Path recently announced changes to their certification program. They will no longer be certifying 3rd party mailers. We will no longer certify mail streams which are strictly comprised of “third-party marketing” email (e.g., email-based advertising that is not accompanied by content and is sent on behalf of a different company than the one to […]


Senders need to take responsibility

Having just returned home from another conference, my head is full of new ideas, new thoughts and new projects. I enjoy seeing old friends, making new contacts and sharing ideas. One thing I don’t enjoy, though, is listening to senders and marketers complaining about how hard it is to be a sender because the ISPs […]


Update on campaign

Last week I mentioned that the Email Standards Project has started a website ( and a twitter campaign to pressure Microsoft to use a HTML compliant rendering engine for Outlook. Currently Outlook uses the HTML engine in MS Word and that engine is not fully compliant with of the HTML standards as published by […]


Email standards and formatting

There is a lot of buzz on twitter and the email blogs today about Microsoft’s decision to use the HTML rendering engine from MS Word in Outlook 2010 instead of the HTML rendering engine from Explorer. The people behind the Email Standards Project have set up and are asking people to join twitter to […]

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How to be a spammer

JD had a comment on my Valentines day semi-fluff post, that really summed up the reality for senders. He said Make sure your mail doesn’t look anything like spam — not just in the text and formatting, but in all of your mailing practices. Good advice, your mail will not be blocked if it does […]

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Yahoo and Spamhaus

Yahoo has updated and modified their postmaster pages. They have also put a lot of work into clarifying their response codes. The changes should help senders identify and troubleshoot problems without relying on individual help from Yahoo. There is one major change that deserves its own discussion. Yahoo is now using the SBL, XBL and […]


Changes at Comcast

I can usually tell when one of the ISPs makes some change to their incoming spam filtering just by my call volume. The past few weeks the ISP in most of my calls has been Comcast. And, what do you know, they have made changes to how they are filtering email. According to their bounce […]


Blocklists and standards

I received a comment this morning on my post about e360 v. Spamhaus, which I think brings up a point that deserves a post of it’s own. Skinny says: If spamhaus can create their own list of what Spam is or isn’t, Then what is to stop us applying this rule in the real world. […]

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  • Ongoing Yahoo delays

    I've been hearing from folks over the last few days that they're seeing an uptick in deferrals from Yahoo! The deferrals are not uniform. ESPs report they're seeing some, but not all, customers affected. Other ESPs aren't seeing any changes. It's not just you. But it would be very worthwhile to dig into engagement and other stats. It's possible this is a new normal at Yahoo! and they're tightening filters to catch mail that doesn't fit their standards but was previously difficult to filter.No Comments

  • AOL starts using Sender Score Certification

    Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.  1 Comment

  • iCloud Service Disruption

    40% of iCloud users were affected this morning during a service disruption between 2:15AM and 9:30AM. Apple System StatusNo Comments