You’re setting up a company (or a new division or maybe even a new brand) and you’d like to use email to communicate with your customers. In this series of posts I’m going to touch on some of the things you can do today to make email life easier for you in the future. Today’s final post is on DNS hosting and setup. 5. DNS hosting DNS is what lets you actually use the domain you’ve...
You’re setting up a company (or a new division or maybe even a new brand) and you’d like to use email to communicate with your customers. In this series of posts I’m going to touch on some of the things you can do today to make email life easier for you in the future. Today, domain registration. 3. Not all registrars are created equal Each domain suffix (.com, .co.uk, .org, .biz, etc.) is run by...
You’re setting up a company (or a new division or maybe even a new brand) and you’d like to use email to communicate with your customers. In this series of posts I’m going to touch on some of the things you can do today to make email life easier for you in the future. Today, choosing a domain name. 2. What… is your name? Your domain name is the keystone of your online branding, and...
You’re setting up a company (or a new division or maybe even a new brand) and you’d like to use email to communicate with your customers. In this series of posts I’m going to touch on some of the things you can do today to make email life easier for you in the future, starting with the naming of companies. 1. Like cats, a company needs three different names A name that’s...
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