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Tag: statistics

Cyber Monday

There seemed to be a surge of email marketing trumpting Cyber Monday Sales in big, glossy lettering in the week before Cyber Monday – so much so that I was bored of the whole thing long before the sales actually started. I wondered whether there actually was a big increase in volume of mail, or […]

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Don’t always believe the statistics

Mark Brownlow has a great roundup of how statistics and data can mislead marketers if they’re not really paying attention.

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