Courtesy of Think Geek (who have some of the best use of symbols in subject lines I’ve seen).
December 9, 2012
Fun with Subject lines
09December
Courtesy of Think Geek (who have some of the best use of symbols in subject lines I’ve seen).
There has been a lot of discussion in various places recently about subject line length and how it affects email marketing. There have been multiple studies done on how the subject line affects opens and clicks. (Mailchimp, Alchemy Worx, Mailer Mailer, Adestra). The discussion has even spilled over into Ken Magill’s newsletter today. I’ve had a couple people ask me my opinion on...