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Tag: subject lines

Can we put the “FREE!!!” Myth to bed?

Really. Single words in the subject line don’t hurt your delivery, despite many, many, many blog posts out there saying they do. Filters just don’t work that way. They maybe, sorta, kinda used to, but we’ve gotten way past that now. In fact, I can prove it. Recently I received an email from Blizzard. The […]

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Images in the subject line

I’ve seen this trick used by a few senders recently, with varying effectiveness. Where do they get these pictures? While you can scatter any images you like across the body of your message, the subject line is limited to just text. But “text” is more than just “a, b, c” – using RFC 2047 encoding you can […]

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Fun with Subject lines

Courtesy of Think Geek (who have some of the best use of symbols in subject lines I’ve seen).

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Subject lines

There has been a lot of discussion in various places recently about subject line length and how it affects email marketing. There have been multiple studies done on how the subject line affects opens and clicks. (Mailchimp, Alchemy Worx, Mailer Mailer, Adestra). The discussion has even spilled over into Ken Magill’s newsletter today. I’ve had […]

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  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


  • Email trends for 2017

    Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!No Comments


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