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Tag: subject lines

Images in the subject line

January 2, 2013 by in Technical

I’ve seen this trick used by a few senders recently, with varying effectiveness. Where do they get these pictures? While you can scatter any images you like across the body of your message, the subject line is limited to just text. But “text” is more than just “a, b, c” – using RFC 2047 encoding you can […]

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Fun with Subject lines

December 9, 2012 by in Industry

Courtesy of Think Geek (who have some of the best use of symbols in subject lines I’ve seen).

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Subject lines

October 9, 2012 by in Best Practices

There has been a lot of discussion in various places recently about subject line length and how it affects email marketing. There have been multiple studies done on how the subject line affects opens and clicks. (Mailchimp, Alchemy Worx, Mailer Mailer, Adestra). The discussion has even spilled over into Ken Magill’s newsletter today. I’ve had […]

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  • ReturnPath on DMARC+Yahoo

    Over at ReturnPath Christine has an excellent non-technical summary of the DMARC+Yahoo situation, along with some solid recommendations for what actions you might take to avoid the operational problems it can cause.No Comments

  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. 1 Comment

  • Fixing discussion lists to work with new Yahoo policy

    Al has some really good advice on how to fix discussion lists to work with the new Yahoo policy. One thing I would add is the suggestion to actually check dmarc records before assuming policy. This will not only mean you're not having to rewrite things that don't need to be rewritten, but it will also mean you won't be caught flat footed if (when?) other free mail providers start publishing p=reject.No Comments

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