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Tag: subject

Fun with Subject lines

Courtesy of Think Geek (who have some of the best use of symbols in subject lines I’ve seen).

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Subject lines

There has been a lot of discussion in various places recently about subject line length and how it affects email marketing. There have been multiple studies done on how the subject line affects opens and clicks. (Mailchimp, Alchemy Worx, Mailer Mailer, Adestra). The discussion has even spilled over into Ken Magill’s newsletter today. I’ve had […]

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  • AOL compromise

    Lots of reports today of a security problem at AOL where accounts are sending spam, or are being spoofed in spam runs or something. Details are hazy, but there seems to be quite a bit of noise surrounding this incident. AOL hasn't provided any information as of yet as to what is going on.4 Comments


  • ReturnPath on DMARC+Yahoo

    Over at ReturnPath Christine has an excellent non-technical summary of the DMARC+Yahoo situation, along with some solid recommendations for what actions you might take to avoid the operational problems it can cause.No Comments


  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. 1 Comment


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