Truth of Consequences

“If you want to use another means that violates the law, and every common definition of “spam”, then by all means, go ahead. You can enjoy fines and being added to the ROKSO database,” says a comment on my recent COI blog post. It’s both disconcerting and entirely predictable. My post was a discussion of what to do with addresses that don’t confirm. Data tells us that...

Confirmed Opt-In: An Old Topic Resurrected

Looking back through my archives it’s been about 4 years or so since I wrote about confirmed opt in. The last post was how COI wasn’t important, but making sure you were reaching the right person was important. Of course, I’ve also written about confirmed opt-in in general and how it was a tool somewhat akin to a sledgehammer. I’m inspired to write about it today because...

Check what now?

A client sent me a shot of a page where they were attempting to change their preferences at a website. This is one of my long time clients, and someone who has been in email marketing for years. He tells me that he spent quite a long time staring at the screen trying to figure out what he was supposed to do to opt out. I hesitate to say that intentionally make it difficult for recipients to opt...

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