BLOG

Tag: subscribers

July 2015: The Month in Email

Once again, we reviewed some of the ways brands are trying (or might try) to improve engagement with customers. LinkedIn, who frequently top lists of unwanted-but-legitimate email, announced that they’ll be sending less mail. Josh wrote about giving subscribers options for both the type and frequency of messages, and about setting expectations for new subscribers. […]

No Comments

Set expectations for new subscribers

A common way to build your email address list is to provide a free resource such as an eBook or PDF in return for contact information from the reader.  While this is a good way to be mutually beneficial to the reader and the company, often the reader is providing their information only for the […]

No Comments

Gathering data at subscription time

I recently received a survey from my Congressional Representative. She wanted to know what I wanted her to focus on in the coming year. I decided to go ahead and answer the survey, as I have some rather strong opinions on some of the stuff happening in Congress these days. The email itself was pretty […]

1 Comment

Don’t take my subscribers away!

Tom Sather has a good summary of the problems with inactive email addresses and why data hygiene is critical to maintain high deliverability. These recommendations are some of the most difficult to convince people to implement. Some of my clients even show me numbers that show that a recipient that hadn’t opened or read and […]

3 Comments

Archives