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Tag: subscription process

July 2016: The Month in Email

We got to slow down — and even take a brief vacation — in July, but we still managed to do a bit of blogging here and there, which I’ll recap below in case you missed anything. At the beginning of the month, I wrote about email address harvesting from LinkedIn. As you might imagine, […]

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Do you know where your signups are?

Here at Word to the Wise we sign up for a lot of email from our customers. There are multiple reasons we do this. Engagement starts before the first email These days the key to getting to the inbox is sending mail your users want and expect. We always recommend senders start the engagement process […]

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Growing your list carefully

Karl Murray wrote a great set of recommendations for growing an email marketing list. I really can’t think of anything I would have said differently. Touching customers and getting contact information from them is great, but there are situations where this gets bad addresses. Too many bad addresses can impact delivery. So how do you grow […]

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Harvesting and forging email addresses

For the contact address on our website, Steve has set up a rotating set of addresses. This is to minimize the amount of spam we have to deal with coming from address harvesters. This has worked quite well. In fact it works so well I didn’t expect that publishing an email address for taking reader […]

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Gathering data at subscription time

I recently received a survey from my Congressional Representative. She wanted to know what I wanted her to focus on in the coming year. I decided to go ahead and answer the survey, as I have some rather strong opinions on some of the stuff happening in Congress these days. The email itself was pretty […]

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