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Tag: subscription

Confirmed Opt-In: An Old Topic Resurrected

Looking back through my archives it’s been about 4 years or so since I wrote about confirmed opt in. The last post was how COI wasn’t important, but making sure you were reaching the right person was important. Of course, I’ve also written about confirmed opt-in in general and how it was a tool somewhat akin […]

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Poor delivery at Gmail but no where else

I’ve mentioned before that I can often tell what ISP is making filter changes by what my calls are about. The last few weeks it’s been Gmail where folks are struggling to get to the inbox. One of the things most clients and potential clients have mentioned is that they’re not having any problems at […]

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Listbombing Webinar

Earlier this week I gave a webinar hosted by the EEC and the DMA discussing the listbombing problem. They will be making the recording available later this week and I will link to it then. I wish I could say the issue was done and over with and that it was something we don’t have to […]

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Ongoing subscription form abuse

Last week Spamhaus posted information on the ongoing subscription attacks. They provided a more information about them that was not make public previously, including some information about the volume of mail some targets received. Today SendGrid also blogged about this, going into a little more detail about why senders should care about this. They also […]

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Spamhaus and subscription bombing

Spamhaus released a blog post today discussing the recent subscription bombing: Subscription bombing COI captcha and the next generation of mail bombs. As I mentioned in my initial posts, this abusive behavior goes beyond spamming. This is using email to harass individuals. Spamhaus even mentions a potential service that can be used to do these […]

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Incentivizing incites fraud

There are few address acquisition processes that make me cringe as badly as incentivized point of sale collection. Companies have tried many different ways to incentivize address collection at the point of sale. Some offer the benefit to the shopper, like offering discounts if they supply an email address. Some offer the benefits to the employee. Some offer […]

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Open subscription forms going away?

A few weeks ago, I got a call from a potential client. He was all angry and yelling because his ESP had kicked him off for spamming. “Only one person complained!! Do you know him? His name is Name. And I have signup data for him! He opted in! How can they kick me off […]

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Ongoing subscription attack

Brian Krebs posted a couple days ago about his experience with the subscription bomb over the weekend. He talks about just how bad it was over the weekend. At approximately 9:00 a.m. ET on Saturday, KrebsOnSecurity’s inbox began filling up with new newsletter subscriptions. The emails came in at a rate of about one new […]

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July 2016: The Month in Email

We got to slow down — and even take a brief vacation — in July, but we still managed to do a bit of blogging here and there, which I’ll recap below in case you missed anything. At the beginning of the month, I wrote about email address harvesting from LinkedIn. As you might imagine, […]

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Growing your list carefully

Karl Murray wrote a great set of recommendations for growing an email marketing list. I really can’t think of anything I would have said differently. Touching customers and getting contact information from them is great, but there are situations where this gets bad addresses. Too many bad addresses can impact delivery. So how do you grow […]

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  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.No Comments


  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


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