Fastcompany reports that AOL has a new webmail client “Alto” that changes how email is read and received. Alto is divided into two main windows: a streamlined column of mail that matters, and a grid of tiles for navigating leftover inbox clutter. In Alto, many messages and files are automatically and neatly aggregated into tiles of common categories: for photos, attachments, social...
The official Gmail blog announced today that they’re testing a new way of displaying emails in the Promotions tab. This display method will show users a featured image instead of the normal subject line. Email marketers that want to take advantage of this should visit the Gmail developers pages for information on how to set a featured image for Gmail. More innovation from Gmail in the...
Earlier this year, Gmail rolled out a new way for users to organize their inbox: tabs. Tabs were an attempt by Gmail to help Gmail users organize their mail, particularly programmatically generated email like social media alerts and marketing mail. While many of us took a wait and see approach, a number of email marketers took this as one of the 7 signs of the apocalypse and the end of email...
It appears to be Google’s turn as the subject of most of my blog posts these days. Consumerist had a post up today talking about the new Gmail tabs. Interestingly enough, they’re quoting an Ad Age article that says the new tabs are not hurting engagement. Early results are surprising. Response rates have actually gone up or stayed the same for most companies. Mega-marketer Epsilon...
Chad White explains why you shouldn’t ask recipients to move mail from the promotions tab to the inbox.
I’ve seen lots of opinions over the last few weeks about whether or not the new ads in the Gmail promotions tab are email or not. Google is using its latest inbox redesign to stick ads in the holiest of places: Right inside your Gmail inbox. Under the promotions tab — one of three sections in the new tabbed version of Gmail — Google has started sticking ads disguised as emails, as first...
One of the features of the new Gmail tabbed inbox is email-like ads placed by Gmail. When you click on an ad, it opens up into a new window, behaving very similarly to an email. People can even forward the email to another person. This new ad type and the placement in the promotions tab has generated a lot of discussion on a number of different things related to email, abuse and spam. Is this an...
Getting to the inbox is becoming a greater and greater challenge for many marketers. According to Return Path, 22% of opt in mail doesn’t make it to the inbox. The challenge to marketers is that a lot of opt in mail isn’t important to the recipient. Sure, they’re happy enough to get it if they notice it, but if it’s not there then they don’t care. They’ll buy...
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