A few weeks ago we closed on our new house in Dublin. This weekend we’re going to one of those ‘home shows’ where people try and sell you all sorts of things for your home. We know there are some things we want to do with the house so we’re headed out to the convention centre this weekend. Tickets are “free” but they ask for contact information, including an...
I’m back in the office after a busy June. The 2 continent, 3 city tour was unexpectedly extended to a 4th city thus I was out most of last week as well. What was I doing? We spent a week in Dublin, which is an awesome and amazing city and I love it a little bit more every time we visit. After Dublin I jetted off to Chicago, where I spoke at ActiveCampaign’s first user conference. The...
Happy December! Between #blackfriday, #cybermonday & #givingtuesday, pretty much everyone in the US has just survived a week of email from every brand and organization they’ve ever interacted with. Phew. Is this still the best strategy for most senders? Maybe. But it’s always important to be adaptable and continue to evaluate and evolve your strategy as you move through the year. As always, I...
I hear this all the time. But, y’know what? It’s BS. Total BS. In the last month, I’ve gotten “targeted” messages (that escaped my filters) from the following companies who purchased lists. A company offering Agile and Scrum classroom workshops… in Australia. (they know they’re spamming: they are hiding behind domain privacy) Laura Ashley offering me in...
I get a LOT of spam here. Most of it is marked and trivial to get rid of. Some of it is what I would call semi-legitimate. It’s a real product, but I never asked to receive any information from this company and am not actually part of their demographic. For one time things I just hit delete and move on. Life is too short to complain or opt out of every spam I get. (Tried that, got more...
If Forrester research is to be believe, email marketing is feeling better. In fact, it seems email marketing is more effective than ever. Researchers at Forrester have found that attitudes to emails from brands are actually becoming more positive, despite the fact that most people tend to write them off as annoying “spam.” Business Insider attributes much of this change to the...
MarketingSherpa has a great case study of a retailer that got a 208% higher conversion (purchase) rate for a targeted email sent to a small segment (10%) of their list. “These types of campaigns appeal to a specific group, and it’s important that we maintain the integrity of our list. Marketing the wrong message to our group is going to increase our unsubscribe rate and [hurt] the...
I think Newegg missed a critical bit of information when trying to entice a new purchase.
There are a lot of people who assert that “no one” actually scrapes websites for email addresses any longer. My experience indicates this isn’t exactly true. We have a rotating set of email addresses on our contact page. Every day we push out a new email address. Every day we expire addresses that were pushed out 7 days ago. I can say, with 100% certainty, that there are people...
With all the discussion about how daily deal emails are the silver bullet to making a profit on the Internet, I signed up for a couple of lists. Not only did I sign up for different lists, I also signed up for the same lists from different addresses. One of those programs touts that they send me offers tailored to me. Except that the offers I get at Hotmail are different than the ones I get at...
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