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Tag: techincal

The holiday mailing season

We’re half way through September and it seems way too early to start thinking about the holidays. But for marketers, even email marketers, planning should be starting now. This planning shouldn’t just be about content and targeting and segmentation, but should also cover deliverability. Most retailers use email marketing to drive traffic to their websites […]

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The perfect email

Email is a fluid and ever changing landscape of things to do and not do. Over the years my clients have frequently asked me to look at their technical setup and make sure that how they send mail complies with best practices. Previously, this was a good way to improve delivery. Spamware was pretty sloppy […]

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The cult of SPF lives

Years ago, prior to the public discussions of Domain Keys, there was SPF as the solution to all our email authentication problems. SPF was going to let people do all sorts of things with email. The proponents even privately asserted that it would solve the spam problem. In essence, SPF was a cult. BoF sessions […]

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