text – Word to the Wise

May 8, 2017

Text to Image ratios in email

3 Min read

08May

One of the questions I get from folks about delivery is what the optimal text to image ratio there should be in an email. I’ll be honest, I hate this question. Why? Because the question is actually irrelevant. I’ve seen companies with a single image and no text get to the inbox. I’ve seen companies with no images get to the inbox. The text to image ratio is not going to make or...

June 12, 2015

Image Blocking

By josh

2 Min read

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12June

I received this email earlier this week, an email that I wanted but this is how it arrived. The email contained a single image link, a text line of who the message was sent to, the senders name, address, and finally an unsubscribe link. Good news, the email is CAN-SPAM compliant! Bad news, I have no idea what the content of the message is and it looks somewhat spammy. The email was sent to my...

August 13, 2012