Tagtext

There’s text and then there’s text

If you want to send someone an email with some text in it there are quite a few different ways you can do it. The main differences are the ways the text is packaged up in MIME entities to be sent. text/plain This is the simplest sort of text you can send. If you send a simple email with many desktop mail clients, this is what you get. You can’t include images, you can’t choose fonts...

Text to Image ratios in email

One of the questions I get from folks about delivery is what the optimal text to image ratio there should be in an email. I’ll be honest, I hate this question. Why? Because the question is actually irrelevant. I’ve seen companies with a single image and no text get to the inbox. I’ve seen companies with no images get to the inbox. The text to image ratio is not going to make or...

Image Blocking

I received this email earlier this week, an email that I wanted but this is how it arrived. The email contained a single image link, a text line of who the message was sent to, the senders name, address, and finally an unsubscribe link. Good news, the email is CAN-SPAM compliant! Bad news, I have no idea what the content of the message is and it looks somewhat spammy.  The email was sent to my...

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