Tag: this is spam

Ask Laura: Should we allow tagged addresses?

Hi Laura, First of all, I’d like to thank you for the amazing blog. It helps me a lot and I have much fun to read it. Now I have a question to the google alias addresses. As you must have known, Google offers alias addresses and you can put any thing between the local […]

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Are FBLs required for a clean mail stream?

A few years ago I would have said that a good mailer could have a good mailing program without necessarily participating in FBL programs. I’m not convinced that’s true any longer. As the mailbox providers and ISPs develop more complex filtering methodologies, it’s important for senders to get any possible feedback from recipients. That press […]

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The more things change

I was doing some research about the evolution of the this-is-spam button for a blog article. In the middle of it, I found an old NY Times report about spam from 2003. At the same time, the argument is intensifying over what represents legitimate e-mail, particularly when it ends up being blocked by an antispam […]

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Yahoo FBL problems

Multiple ESPs are reporting that the volume of Yahoo! FBL reports have slowed to a trickle over the last 24 or so hours. While we don’t know exactly what is going on yet, or if it’s on track for being fixed, there does seem to be a problem. There has been some ongoing maintenance issues […]


Opting customers in to new programs

Recently, I started getting “1 sale a day!” emails from I’ve made purchases from Buy in the past and generally have been content to get emails from them. They’re not always relevant, but hey, it’s relatively non-intrustive marketing. When they started this new program, they just started mailing: no warning, no introduction, nothing. So […]


Facebook blocking spam: parallels to email filtering

Last month a Dangerous Minds posted numbers that indicated their Facebook posts were reaching fewer users.  They suggested that this was a conspiracy by Facebook to make more money and soak small publishers with “exorbitant” advertising fees. I didn’t pay that much attention to it. I use Facebook to communicate with friends. The only commercial […]

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Report Spam button

Cloudmark has an interesting discussion about the Report Spam button and how it’s used.

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What matters for reputation?

There is a contingent of senders and companies that seems to believe that receiver ISPs and filtering companies aren’t measuring reputation correctly. Over and over again the discussion comes up where senders think they can improve on how reputation is measured. One factor that is continually repeated is the size of the company. I’ve even […]


Feedback loops

There are a lot of different perspectives on Feedback Loops (FBLs) and “this is spam” buttons across the email industry. Some people think FBLs are the best thing since sliced bread and can’t figure out why more ISPs don’t offer them. These people use use the data to clean addresses off their lists, lower complaints […]


Beware the TINS Army

When consulting with clients, I spend a lot of time trying to help them better understand the concept of sender reputation. Spam reports, feedback loops, and other data that comes from a collection of positive and negative reputational feedback about a company sending email. Certainly, the “This is not spam” action – moving an email from the spam folder to […]

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  • Vague reports of Yahoo problems

    A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what's going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I'll share. For now, though, if you're seeing a small increase in Yahoo bounces (or other weirdnesses) others are seeing something odd, too.No Comments

  • Responsive design just got easier at Gmail

    Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.No Comments

  • Brief blogging break

    Sorry about the unexpected hiatus. I picked up a cold that really made me feel fuzzy and writing was an exercise in futility. I'll be back Monday. Meanwhile, Oracle bought another ESP (Bronto) when they bought NetSuite.  No Comments