Recently, I started getting “1 sale a day!” emails from buy.com. I’ve made purchases from Buy in the past and generally have been content to get emails from them. They’re not always relevant, but hey, it’s relatively non-intrustive marketing. When they started this new program, they just started mailing: no warning, no introduction, nothing. So […]
Last month a Dangerous Minds posted numbers that indicated their Facebook posts were reaching fewer users. They suggested that this was a conspiracy by Facebook to make more money and soak small publishers with “exorbitant” advertising fees. I didn’t pay that much attention to it. I use Facebook to communicate with friends. The only commercial […]
Cloudmark has an interesting discussion about the Report Spam button and how it’s used.
There is a contingent of senders and companies that seems to believe that receiver ISPs and filtering companies aren’t measuring reputation correctly. Over and over again the discussion comes up where senders think they can improve on how reputation is measured. One factor that is continually repeated is the size of the company. I’ve even […]
There are a lot of different perspectives on Feedback Loops (FBLs) and “this is spam” buttons across the email industry. Some people think FBLs are the best thing since sliced bread and can’t figure out why more ISPs don’t offer them. These people use use the data to clean addresses off their lists, lower complaints […]
When consulting with clients, I spend a lot of time trying to help them better understand the concept of sender reputation. Spam reports, feedback loops, and other data that comes from a collection of positive and negative reputational feedback about a company sending email. Certainly, the “This is not spam” action – moving an email from the spam folder to […]
Someone floated the idea of having ISPs confirm that a user really wants to report a mail as spam every time they do so. The original poster was asking for comments and what we thought of such an idea. The only thing I could think of is the poor woman who’s been gone for a […]
Here at Word to the Wise we have some unique requirements for mail. For instance, I need to be able to receive examples of emails that are being blocked elsewhere in order to do my job. This means not only do we not outsource mail to someone else, we also run limited spam filtering on […]
Why do recipients complain about my email? This question is asked over and over again and there is no one answer. There are a number of reasons and all of them interact with one another. What factors have recipients mentioned? High frequency – mail that is too frequent can annoy recipients and they’ll hit this […]
Last week Lashback posted a three part series on opt-in fraud. One of the issues they commented on is that suppression lists are being passed around and some mailers are actually spamming them. This is something that used to be common, where spammers were harvesting email addresses from opt-out forms and then spamming the addresses […]
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