Tag: Tools

Creating emails

Email is, still, primarily a written medium. This means that good copywriting is crucial. Today I opened up an email and the pre-header says: Laura, should have get your Naturals Sample Bag.*Web Version Wait. What? Maybe they mean “should have got”? But that’s implying they’re sending out free sample bags to everyone. That can’t be […]

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Four things to check before your next mailing

Like many bits of technology, email is often set-and-forget. Everything is checked and rechecked during setup, and then no one goes back and looks at it again. But mail programs are not static, and people make changes. These changes don’t really break things, but over time they can create their own set of problems. Setting […]

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SWAKS: the SMTP Swiss Army Knife

SWAKS is a general purpose testing tool for SMTP. For basic SMTP testing it’s a more convenient, scriptable alternative to running a transaction by hand, but it also lets you test things that are difficult to do manually, such as authentication or TLS encryption. It’s a perl script that installs fairly easily on OS X […]


Who’s publishing DMARC?

DMARC is a way for a domain owner to say “If you see this domain in a From: header and it’s not been sent straight from us, please don’t deliver the mail”. If a domain is only used for bulk and transactional mail, it can mitigate a subset of phishing attacks without causing too many […]


Troubleshooting tools

There have been a number of comments on my post about Hotmail moving to SPF authentication having to do with troubleshooting authentication failures. I have been helping clients troubleshoot these issues, and am able to take on new clients to solve authentication problems. Contact me for more information. Of course, many of these issues can […]

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New Delivery tools

A couple nifty new delivery tools were published over the weekend. Mickey published Bounce P.I. where senders can paste in an error message or bounce and it will tell you what filter generated it. If the rejection is unrecognized, it will flag the message internally and it will be researched to see if the filter […]


AOL converting all FBLs to ARF

AOL announced today that they are phasing out non-ARF feedback loops. As of September 2, 2008, no new non-ARF feedback loops will be created and all existing non-ARF feedback loops will be converted to ARF. What is ARF? ARF stands for Abuse Reporting Format. It is a standardized format intended to make processing of automated […]

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Email standards at the email client

The Email Standards Project launched last week. This group is looking to lobby and encourage companies to make their email clients comply with HTML display standards. They are also identifying how different clients display email with HTML. Check out their website, and see what they’re doing. I do apologize for the light blogging recently. I […]

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Slow Server

Sorry about the slowness, this server is the same one that is hosting and it got posted to digg today. If the traffic storm keeps up for more than a day or two we’ll make other arrangements for the blog.

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Tools for monitoring email

A number of groups provide tools for monitoring email performance. Some of these tools are provided by ISPs, like Hotmail and AOL have postmaster webpages. Hotmail also provides things like SNDS so you can monitor what Hotmail is seeing about your network. Al has a new blacklist stats center over at Of interest is […]

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  • Vague reports of Yahoo problems

    A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what's going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I'll share. For now, though, if you're seeing a small increase in Yahoo bounces (or other weirdnesses) others are seeing something odd, too.No Comments

  • Responsive design just got easier at Gmail

    Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.No Comments

  • Brief blogging break

    Sorry about the unexpected hiatus. I picked up a cold that really made me feel fuzzy and writing was an exercise in futility. I'll be back Monday. Meanwhile, Oracle bought another ESP (Bronto) when they bought NetSuite.  No Comments